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Manager & Channel Lead, Paid Search Marketing for Wayfair.ca

Wayfair Canada’s Marketing team is looking for a data-driven Manager to drive strategy and execution across our Paid Search channels (SEM, PLA). As a leader on Wayfair.ca’s marketing team, you will help drive growth in a fast-paced environment. You will own your roadmap, come up with creative solutions to strategic and operational problems, and manage a team of highly analytical analysts.

The Paid Search team at Wayfair.ca runs multi-million dollar campaigns to capture demand from customers shopping for our categories across search engines. We build and leverage cutting edge campaign automation and bidding solutions designed in-house to optimize our campaigns and maximize revenue. We use advanced analytics to find and optimize growth opportunities and ensure our customers find and purchase what they need across our stores. We’re responsible for bidding on the right set of millions of ads, valuing willingness to pay for each, and developing creative and landing page strategies to best monetize search engine traffic. We collaborate with Data Science and Engineering to build new capabilities for the channel and rapidly iterate on new opportunities and nascent product categories.

What You'll Do

+ Lead and develop a team of analysts to own, manage and grow the SEM & PLA channels for Wayfair.ca by developing processes and automation that drive measurable results, and communicating progress and performance to marketing leadership.

+ Work cross-functionally with Marketing Technology, Data Science, Creative, Category Management, and other teams to partner on strategies that grow the channel.

+ Cultivate and strengthen interpersonal relationships with vendor partners, including Google and Microsoft.

+ Closely monitor campaign performance daily; identify, root cause and problem solve abnormalities, and react to deviations from plan quickly and strategically.

+ Institute rigorous strategic planning, road mapping, and test-and-learn methodologies to set goals and achieve desired results.

What You Need:

+ Bachelor's degree in Marketing, Business Analytics, or related fields.

+ 4+ years’ experience in a heavily quantitative and analytical role (in finance, data analytics or strategy field with a track record of success)

+ Excellent analytical skills with experience using data analytics tools like SQL, R, Python

+ Experience developing roadmaps and informing marketing strategies

+ Highly organized with the ability to manage multiple projects simultaneously

+ Strong verbal and written communication skills, with an ability to tailor channel performance updates to the appropriate audience (senior stakeholders, peers, analysts, etc.)

+ Demonstrated experience effectively working with and influencing cross-functional stakeholders

+ Ability to identify value and prioritize work while collaborating with multiple stakeholders with competing priorities

+ Ability to independently scope ambiguous problems and execute on solutions

+ An entrepreneurial mindset with the ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action

+ At least 1 year of leadership experience, either formal through direct management or informal through project management or mentorship, with the ability to cultivate a collaborative team culture.

In office requirements: This is a hybrid role based out of our Boston office (4 days/week in office, 1 day/week remote)

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

Benefits & Perks - US

+ Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.

+ No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.

+ Global Traveler Health Insurance through GeoBlue.

+ 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.

+ Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.

+ 401(k) matching with immediate vesting.

+ Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.

+ Tuition Reimbursement.

+ Wayfair Employee Discount.

+ Gym/Fitness Discounts (Wellhub and varying regional memberships).

+ Exclusive access to thousands of perks & discounts through BenefitHub.

+ Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form (https://docs.google.com/forms/d/1ElBqKaQYGR9j0NiQHQYCGbHkqKqN746Nk62pI32IyLU) .

Need Technical Assistance?

For more information about applying for a career at wayfair, visit our FAQ page here (https://www.aboutwayfair.com/careers/careers-faq) .

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [email protected].