• Regional Sales Manager - Grocery (Southwest…

    LALA US, Inc (Dallas, TX)


    JOB SUMMARY

    The Regional Sales Manager (RSM) is responsible for driving profitable growth across assigned grocery customers, including H-E-B, WinCo, Bashas’, Whole Foods Market, and other regional and independent retailers. This role owns customer strategy, execution, and relationships, with full accountability for volume, revenue, trade spend effectiveness, and in-market execution. The RSM partners cross-functionally with Marketing, Supply Chain, Finance, and Category Management to deliver customer-specific growth plans aligned with company objectives.

    RESPONSIBILITIES/DUTIES

    • Own customer relationships and growth strategy for H-E-B, WinCo, Bashas’, Whole Foods Market, and regional/independent grocery accounts

    • Develop and execute annual customer plans to deliver volume, revenue, distribution, and share growth

    • Lead pricing, assortment, item authorization, and promotional negotiations within company guardrails

    • Deliver net sales, volume, and gross margin targets; manage trade spend and promotional ROI

    • Drive in-store execution including distribution, shelf placement, displays, and pricing compliance

    • Partner cross-functionally with Marketing, Finance, Supply Chain, and Category Management to execute customer plans

    • Manage forecasts, order flow, and service levels to ensure strong customer satisfaction

    • Leverage market, POS, and syndicated data to identify growth opportunities and competitive risks

    • Deliver regular performance recaps, scorecards, and actionable insights.

    • Manage broker and distributor partners to ensure flawless execution in market

    WORK EXPERIENCE/KNOWLEDGE:

    • 5+ years of CPG sales experience, with direct responsibility for grocery accounts

    • Proven success managing regional or large grocery customers (H-E-B, WinCo, Bashas’, Whole Foods Market, or similar strongly preferred)

    • Background in refrigerated, frozen, or center-store grocery categories

    SKILLS / OTHER PERSONAL ATTRIBUTES REQUIRED:

    • Bachelor’s degree in Business, Marketing, or related field

    • Strong financial acumen with experience managing trade spend and P&L drivers

    • Proven ability to influence without authority and lead cross-functional initiatives

    • Willingness to travel regularly within assigned region

    • Experience with EDLP and limited-assortment retailers

    • Familiarity with syndicated data (Nielsen, Circana/IRI) and customer POS insights

    • Deep key customer portal and presentation knowledge

    • Experience managing broker relationships

    WORKING CONDITIONS:

    • This is a home-based position that must be located in the San Antonio/Austin area.

    • Travel 30 - 40%.

    • The ability to lift, carry or otherwise move objects of up to 10 pounds is necessary.

    • Normally works a regular schedule of hours, however hours may vary depending on the project or assignment.