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Company description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Overview

The Director will lead an integrated agency team in architecting how diverse people experience a brand idea across Paid/Earned/Shared/Owned ecosystems. They will work closely with the creative agency partners and the Spark media strategy team to ensure optimal messaging that is fit for platform, aligned to a brand’s audience strategy and grounded in the needs of inclusive audiences. Additionally, they will collaborate with Spark’s integrated retail media team to ensure connectivity across national and retail media. The Experience Design Director will work both upstream to collaborate on idea platform, as well as see the plan through to consult on asset and content creation.

Responsibilities

+ Ensure seamless, end-to-end integration across channels, creative, and content activation with no dead ends

+ Act as a “connector” across disciplines both internally and externally with partners and clients

+ Simplify client inputs to identify the critical jobs to be done with communications

+ Bring a deep understanding of diverse, target consumers and champion that consumer to create experiences they will want to engage with

+ Form collaborative relationships with other agency capabilities, partner agency teams and third parties

+ Identifies opportunities upstream to leverage content and media partnerships to supercharge media plans

+ Navigate multifunctional agency teams and client relationships; with authority to deliver strong and substantiated recommendations to both internal and external audiences and show the ability to quickly pivot course-based learnings from on-going, inclusive insights.

+ Proactively ideates with team and colleagues to produce novel (award-worthy) solutions for clients.

Qualifications

+ 7+ years’ experience in leading and developing communication / integrated marketing strategy, connecting the dots across paid, owned, and earned

+ Embraces a collaborative approach and experience; thrives working closely with research, content and data specialists to diagnose and solve client business challenges and audience pain points or opportunities for marketing

+ A strategic thought leader with the discipline to step back from the noise in order to get to inclusive behavioral insights that will incite successful connected campaigns

+ A persuasive storyteller who is endlessly curious, with a keen ability to shift perspective and illuminate powerful, inclusive insights and potential through data and narrative

+ A proven leader and relationship builder with an authoritative presence and confident communication style with executive-level clients; easily accessible to all levels of the agency and client organizations

+ Champions cultural attributes and continuously strives for diversity and inclusivity and broad perspectives in our human experience deliverables for clients

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

Compensation Range: $156,560.00 - $165,000.00 annual. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/7/2026.

All your information will be kept confidential according to EEO guidelines.

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