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Description

We are looking for a talented and driven Marketing Manager to oversee and enhance our digital marketing efforts. This role will play a key part in managing our online presence, including ecommerce operations, content creation, and social media strategies, while collaborating closely with sales and service teams. The ideal candidate will bring expertise in digital tools and platforms, along with a strong understanding of B2B distributor and service-driven business models. This is a Contract to permanent position based on-site in Charlotte, North Carolina.

Responsibilities:

• Manage and optimize the Shopify ecommerce platform, including product listings, collections, and overall site functionality.

• Develop and produce engaging photo and video content to promote products, support educational initiatives, and drive customer engagement.

• Utilize AI tools to streamline marketing processes and enhance campaign efficiency.

• Collaborate with sales and service teams to align marketing strategies with long sales cycles and technical product offerings.

• Monitor and analyze performance metrics to identify opportunities for improvement and ensure marketing goals are met.

• Create and implement social media strategies to boost brand awareness and customer interaction.

• Plan and execute email marketing campaigns targeting B2B audiences.

• Develop content strategies tailored to screen printing, digital printing, and related industries.

• Maintain a strong focus on SEO to optimize web content and improve search engine rankings.

• Stay updated on industry trends and incorporate innovative techniques into marketing strategies.

Requirements • Proven experience managing Shopify or similar ecommerce platforms.

• Strong expertise in digital marketing, including campaign planning and execution.

• Proficiency in creating and editing video and photo content.

• Familiarity with screen printing, digital printing, or related industries.

• Demonstrated success in B2B marketing within distributor or service-driven environments.

• Ability to strategize and execute marketing initiatives independently.

• Knowledge of SEO best practices and web content optimization.

• Experience leveraging AI tools to enhance marketing performance. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .