- NBC Universal (New York, NY)
- …supporting Ad Sales team efforts + Develop advertiser-focused case studies, audience profiles, and engagement data presentations + Execute branded content marketing ... Desired Qualifications + Television/streaming marketing experience with understanding of audience measurement and media planning + Experience supporting both… more
- Dow Jones (New York, NY)
- …organization including, but not limited to, Acquisition, Engagement & Retention, Brand, Audience , and Data Science. You will work on-site in our midtown Manhattan ... + Be hands on in-platform - building campaigns, optimizing targeting and audience strategy, and monitoring creative performance. + Manage and optimize media budgets… more
- Publicis Groupe (New York, NY)
- …keen ability to bring tactical media expertise and create educational content for all audience levels. The Associate Director will be a key thought leader and drive ... within digital media including media buying (search, social, programmatic), audience creation, verification, contextual categorization, creative development, and more.… more
- Dow Jones (New York, NY)
- …organization including, but not limited to, Acquisition, Engagement & Retention, Brand, Audience , and Data Science. You will work on-site in our midtown Manhattan ... the KPI goals are met. + Manage a $5M+ annual media budget to increase audience reach, maximize acquisition volume and deliver on CPO goals. + Be hands on… more
- LiveRamp (New York, NY)
- …analytic requirements and frameworks. You will develop analytical models to inform audience strategy and create custom reports and queries that utilize large volumes ... + Practical experience with statistical modeling, marketing test design, and audience segmentation + Comfortable with and has experience working in ambiguous… more
- Publicis Groupe (New York, NY)
- …brands to incorporate owned channels, in addition to paid channels, via a common audience strategy. + Develop guidelines on effective use of partner platforms to the ... knowledge to help achieve their marketing goals. A key aspect is connecting audience strategy and development with media execution and measurement, driving the best… more
- Publicis Groupe (New York, NY)
- …and retail media business, delivers powerful onsite experiences and audience activation capabilities through Accelerate, our personalization platform. We serve ... impact. + Drive delivery of features across onsite journey personalization, audience targeting, identity resolution, monetization, and measurement. + Own the full… more
- Publicis Groupe (New York, NY)
- …in the content and digital space. + Provide strategic input based on audience insights, past performance analysis, and robust knowledge of the marketplace. + ... Strong understanding of digital media and content landscape. + Experience in audience insights and performance analysis. + Excellent project management skills with… more
- Publicis Groupe (New York, NY)
- …client-facing deliverables, inclusive of work led by other teams such as audience prioritization, never been done before ideas, + Clearly and concisely communicate ... execution + Partner across teams to identify and validate emerging opportunities across audience , media, and measurement to support the case for new campaigns and… more
- Publicis Groupe (New York, NY)
- …agency pushing other departments to leverage programmatic data to mine new audience insights than might inform or support broader marketing strategies. The ... the Supervisor will be tasked with innovative thought leadership around audience strategies, channel adoption, data applications, and campaign optimization. To… more