- Publicis Groupe (New York, NY)
- …is an accelerant at the center of the Groupe. Made up of audience strategists, data scientists, and analytics practitioners, Groupe Solutions will partner with ... **Overview** The VP, Data Scientist at Alpha Labs will collaborate with audience strategist and marketing technologists to identify and activate data driven… more
- Publicis Groupe (New York, NY)
- …This will be a data-focused role that involves working with clients on audience strategy, data onboarding, and data insights. You'll also work internally with ... teams. The Manager is responsible for discussing data strategies and audience enablement implementations with clients, leading data targeting and optimization… more
- Vail Resorts (NY)
- …campaign setup, building orders and line items, trafficking creatives, applying audience targeting, and ensuring alignment with business goals. The role requires ... objectives. + Apply media buying fundamentals such as 1P & 3P audience activation, inventory deal management, frequency capping, and pacing optimization. + Activate… more
- Publicis Groupe (New York, NY)
- …a strategic approach to data modelling, 1P onboarding, and enrichment for audience identification, activation, and measurement. Your efforts will support our growth ... to develop custom data modelling solutions to predict, power, and prove audience -led outcomes **_Team Management and Development:_** + Work with markets and regions… more
- Dow Jones (New York, NY)
- …build the experiences that support world-class reporting, enhance storytelling and deepen audience engagement. Your work will be anchored in a deep understanding of ... President - Consumer Products. **Impact Areas** + Deepening user engagement: creating audience experiences that focus on user needs to capture attention, spark… more
- Publicis Groupe (New York, NY)
- …of custom modeled audiences, overlap analyses, and predictive and addressable audience development. The ideal candidate will have hands-on experience in data ... models using machine learning for net new audiences and audience refreshes + With the help of the ...audience refreshes + With the help of the Audience Design team, assist in identifying the attributes for… more
- Publicis Groupe (New York, NY)
- …finance and marketing, and sociology, psychology, and other liberal arts disciplines. **Overview** The Audience Design team is at the core of what we do at Spark ... and clients on partner/vendor selection, data onboarding, platform integrations, audience activation and testing framework, and audience reporting/insights.… more
- ESPN, Inc. (New York, NY)
- …+ Monitor and report on campaign performance, delivering insights that improve audience strategies + Ensure compliance with data governance and internal policies + ... Serve as subject matter expert on audience strategy, data systems, and emerging marketing technologies +...and emerging marketing technologies + Document and translate complex audience strategies into clear, actionable guidance for partners +… more
- Meta (New York, NY)
- …You will leverage your expertise in paid media, media measurement and analytics, audience insights, digital / social platforms, and marketplace trends to develop and ... off-platform channels 2. Develop data-informed media strategies grounded in objectives, audience , channel, and marketplace insights, to drive innovation and business… more
- Warner Bros. Discovery (New York, NY)
- …is looking for a **Director of Off-Platform Reach** to lead CNN's audience growth and engagement strategy across key social platforms including **YouTube, TikTok, ... a team of platform-native experts and works cross-functionally with editorial, product, audience , data, and revenue teams to scale CNN's presence across external… more