- Sanofi Group (Cambridge, MA)
- …market research to inform strategy and content development. + Enhance programmatic media buying and audience targeting by optimizing digital budgets based on ... Activation and Innovation to lead the end-to-end digital marketing strategy for Cablivi. Cablivi is the...materials and digital content** , ensuring alignment with brand strategy , compliance, and audience needs + Build… more
- FleishmanHillard (Boston, MA)
- …teams to build and execute connected campaigns. + Design and oversee paid media strategies - including sponsored content, audience targeting, and performance ... campaigns that deliver real impact. + Deep understanding of social media platform strategy , including organic and paid approaches, analytics,… more
- Santander US (Boston, MA)
- …consistency across platforms and use cases + Partner cross-functionally with Analytics, Media , Lifecycle Marketing , Martech, and IT to design and deliver ... or Salesforce CDP. **Required** + Strong understanding of digital marketing data flows, first-party data strategy , and...toward a shared vision + Familiarity with modern B2C marketing stacks and channels: CRM, media platforms,… more
- Coinbase (Boston, MA)
- …curious and the crypto forwards * Lead audience mapping, targeting, and paid media plans to execute on social strategy and key campaigns * Accelerate growth ... you'll be doing:* * Own the development and execution of Coinbase's social marketing strategy , setting clear KPIs for success, managing external vendors and… more
- Boston University (Boston, MA)
- …enrollment? focused communications as a core component of the graduate enrollment marketing strategy . Working closely with BUs school and college-based ... tailor messaging to specific program needs. Integration with Overall Graduate. Enrollment Marketing Strategy (15%) + Align Slate-based campaigns with broader… more
- XPO, Inc. (Boston, MA)
- …with company match + Education assistance What you'll do on a typical day: Marketing Strategy Development + Contribute to the development and execution of ... on customer awareness, retention and acquisition strategies. + Leverage marketing channels including email, social media , conferences,...new owned and paid content as part of SEO/SEM strategy Creation of Customer Marketing Collateral and… more
- IBM (Cambridge, MA)
- …change - improving businesses, society, and the human condition. Our Marketing , Communications & Corporate Social Responsibility (MCC) team tells this story ... articulate our point of view for clients, partners, the media , and even other IBMers. As part of our...you apply passion to work that will compel our audience to choose IBM's products and services. When you… more
- Mastercard (Boston, MA)
- …Job Summary: We are seeking a results-driven and experienced Director of Product Portfolio Marketing to lead the marketing strategy for our Offers products. ... to drive achievement of business goals. * Manage the portfolio's marketing strategy throughout the product lifecycle, including product launches, growth,… more
- Cognizant (Boston, MA)
- …growth and solve their most critical business problems. As the **Events & Campaign Marketing Lead** , you are responsible for executing the strategy across ... critical Cloud Learning channels: events including Cloud Learning's presence through social media , communities, and campaigns. To be successful, you will work in… more
- Philips (Cambridge, MA)
- …the right fit if:** + You've acquired 5+ years of experience in the digital marketing space, inclusive of web strategy and execution. + Your skills include ... **Senior Global Web Strategy Manager** As our Senior Global Web ...to work with our health system businesses to understand audience engagement needs on the web and to recommend… more
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