• Lead CRM Strategist

    Highmark Health (Austin, TX)
    …insights based on demographics, behavior, and preferences to personalize marketing efforts. + Testing and Optimization: Conduct A/ B testing , multi-variant ... cohorts with relevant messaging, under the guidance of the Consultant . + Customer Segmentation & Targeting: Utilize customer data...executing customer journeys across email, SMS, mobile apps, and web channels. + 4 years of experience with campaign… more
    Highmark Health (07/03/25)
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