- AbbVie (Mettawa, IL)
- …partnerships in digital innovation and infuse learnings into the Digital Lab and brand teams. Assess, provide recommendations, and partner with internal ... Tik Tok (https://www.tiktok.com/@abbvie) . Job Description The AD, Digital Lab Strategy & Innovation is responsible for...Digital Tracker and capability roadmap with input from Digital Lab Leads, Brand Marketing, IT, and external… more
- AbbVie (Mettawa, IL)
- …closely with cross-functional teams spanning APEX (Analytics & Patient Excellence), Digital Lab , BTS, AbbVie Patient Services, Brand Marketing, Finance, and ... of scalable analytics solutions across omnichannel, data science, and measurement teams, enabling APEX teams to adopt consistent, innovative...analytics. + Collaborate with BUs, APEX BU teams, and Lab teams to identify brand needs, build… more
- AbbVie (Mettawa, IL)
- …Analytics Manager within AbbVie is to lead experimental test design & measurement , and development of Omnichannel analytics insights. The ideal candidate has a ... sources and business rules that feed modeling, reporting and measurement . + Articulate business owner needs and support use...and appropriate execution plans in partnership with the Digital Lab team and media agency of record. + Conduct… more
- AbbVie (Mettawa, IL)
- …and extended agency network. The Associate Director serves as the patient, brand , and product subject matter expert for consumer marketing within the organization. ... positioning, segmentation, omni channel ecosystems, creative development, media planning, measurement /analytics and optimizations. Internally, the Associate Director fosters positive… more
- AbbVie (Mettawa, IL)
- …The Associate Director provides direct and indirect leadership for all brand /indication combinations and is responsible for addressing the business needs across ... HCP and Patient targeting, recommendations on SG&A investment, performance measurement , and developing advanced capabilities. These responsibilities are critical in… more