- Mondelez International (East Hanover, NJ)
- …tracking. + Conduct a thorough monthly analysis (in partnership with consumer insights ) of candy brand performance, competitive brands, and category dynamics ... Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric ...in order to deliver actionable insights . + Own commercialization portion of candy budget. **More… more
- Promotion In Motion (Park Ridge, NJ)
- … brand storytelling, creativity, social and digital media, data-driven insights , and strong collaborative skills. Key Responsibilities: + Strategic Marketing ... to drive alignment on marketing priorities, strategies, and campaigns. + Brand and Consumer Insights : + Analyze consumer data, market trends, and competitive … more
- Haleon (Warren, NJ)
- …to marketing partners for commercialization & launch + Collaborate with key partners ( Brand , Insights , R&D, Sales Strategy, Finance, etc) + Liaise and have ... Lead innovation platform identification and project delivery a leading brand + Execute on time in full several projects...pipeline + Demonstrated ability to identify and deploy powerful insights + Strong writing and communication skills + Proven… more
- Bausch + Lomb (Bridgewater, NJ)
- …targeting and tactics in collaboration with commercial teams; identifying and turning consumer/ brand insights into actionable programs that have a beneficial ... their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty...competitive trends. Lead cross-functional teams to provide ideas and insights on new products, market trends and data analysis… more
- Otsuka America Pharmaceutical Inc. (Trenton, NJ)
- …Finance, Commercial operations, and medical teams to ensure seamless execution of brand strategies + **Market Insights & Competitive Intelligence:** Monitor ... approach loss of exclusivity (LOE). This role will focus on maximizing brand value, optimizing commercial investments, and managing brand evolution within… more
- Unilever (Englewood Cliffs, NJ)
- …teams bringing the paid, owned, and earned plan to life for the brand * Translate consumer insights into effective channel-specific strategies that drive market ... As such, this role will flex across the traditional brand marketing roles to help drive the business forward....in driving growth. Close and collaborative work across our Brand Innovation team and Performance/Operations team are a must.… more
- Meta (Trenton, NJ)
- …of technology and creativity by leveraging AI to seamlessly bridge consumer insights , brand storytelling, creative directions, and performance at scale. ... AI has advanced creative production at unprecedented speed. Meanwhile, authentic brand storytelling, engaging creative directions remain essential for creatives to… more
- Bristol Myers Squibb (Princeton, NJ)
- …and brand teams + Develop internal working partnerships with Commercial Brand team, Medical, Business Insights & Technology, Patient Support, Trade, HEOR, ... with Access, Sales, Medical, HEOR, Reimbursement, and the broader brand team to optimize patient access to BMS therapies....and external leaders to identify healthcare industry trends and insights + Contribute to the market access portion of… more
- Mitsubishi Chemical Group (Jersey City, NJ)
- …business case development, and budget management skills; demonstrated ability to leverage insights into brand strategies. + Proven ability to work with ... all facing illness. The Senior Manager, Marketing Planning is responsible for translating insights from a variety of sources into actionable marketing ideas in terms… more
- Nestle (Bridgewater, NJ)
- …summaries to identify whitespace opportunities and points of differentiation + Partner with Insights and Brand teams to translate HCP, patient, and consumer ... and nutrition for patients and consumers. **POSITION SUMMARY:** The Lead, Brand Innovation will support the development and execution of innovation initiatives… more