- Bank of America (Boston, MA)
- …loan process from application to close. Job expectations include providing home buyer education via workshops and contacting with clients and partners virtually or ... policies, procedures, and regulatory requirements . Conducts monthly Home Buyer Workshops and Business Development meetings **Required Qualifications** **:** .… more
- Oracle (Boston, MA)
- …FDI product and higher overall product family levels, addressing business ( buyer ) and technical (influencer) audiences. + Continuously refine messaging based on ... roadmap evolution, competitive shifts, and market feedback. + Develop and maintain buyer and influencer personas grounded in research, behavioral data, market trends… more
- Dodge Construction Network (Boston, MA)
- …real-world success of our customers-driving conversion, retention, and advocacy across the buyer journey. This role is responsible for the full spectrum of product ... with a proven record of success positioning complex products for multiple buyer personas + Exceptional ability to translate technical capabilities into simple,… more
- Trellix (Boston, MA)
- …develop marketing programs and create content that drive each phase of the buyer journey: from awareness to decision, and through to customer retention. You will ... that drives awareness and demand - and ultimately customer success. **About the role:** + Buyer expert / advocate - Be an expert on your buyers' problems and key… more
- Staples (Framingham, MA)
- …SKU and vendor set-up, conduct market research, and support the Merchandise Buyer . Training through classes from the Merchant Academy. Product Specialist Categories ... financial data/reports to conduct weekly/seasonal reviews of performance with the Buyer + Collaborate frequently with other departments in Merchandising and the… more
- Lumeris (MA)
- …Sales Results to Plan. + Develops content that resonates with buyers (messaging per buyer persona based on value created, document buyer personas, document the ... buyers journey maps and revise them based on market feedback, and establish product positioning). + Impacts strategies to evolve the corporation to anticipate and capitalize on emerging trends and profitably securing industry leadership with effective use of… more
- Wolters Kluwer (Boston, MA)
- …role requiring industry knowledge, sales acumen, and the ability to create buyer urgency through workflow analysis and business case creation. The iSME collaborates ... closely with Compliance Solutions (CS) Sales Leadership & Account Executives to engage with prospects or customers across the United States Banking industry. Their primary responsibilities include uncovering opportunities, engaging in executive level meetings… more
- Dynatrace (Boston, MA)
- …across departments to optimize customer insights, refine value propositions, and enhance buyer journeys. + Provide insights to senior leadership on market trends, ... competition, and areas for improvement. + Align with sales enablement resources to empower the team in achieving sustainable success. Operational Excellence + Oversee the implementation and use of tools, systems, and analytics to optimize team workflows and… more
- UKG (Lowell, MA)
- …shape strategy and drive differentiation. * Partner on customer journey mapping initiatives across buyer and user personas. * Act as a senior "voice of the customer" ... by synthesizing field and customer feedback to shape roadmap strategy. * Conduct opportunity sizing and whitespace analyses to guide investment priorities. Positioning & Messaging * Own product value proposition development across a portfolio or major market… more
- Oracle (Boston, MA)
- …and web. * **Market intelligence** - Be the expert on our target markets. Develop buyer persona's - how they buy, why they buy. Work with the NetSuite Competitive ... Intelligence and Value teams to ensure competitive intel is up to date and available to the sales field. **QUALIFICATIONS** * You have 10+ years of relevant experience in product marketing, and an MBA, BA or BS degree. * You've done product marketing at a… more