- Publicis Groupe (New York, NY)
- …based on objectives + Develop action plans for achieving and measuring campaign success, including determining key metrics and processes for measurement and ... alliances, including all appropriate engine partners, search platforms, bid and campaign management tools + Work with strategic planning, digital planning and… more
- Publicis Groupe (New York, NY)
- …lead in the end-to-end marketing workflow with a special focus on campaign measurement (media, web, creative, and audience analytics), cultivate an indispensability ... covering business intelligence, audience creation, market research, media strategy, campaign ideation, measurement reporting & attribution, martech solutions, data… more
- FleishmanHillard (New York, NY)
- …of work that leads to meaningful progress for the world. So, we respect and support one another amid differences and we acknowledge and celebrate who each of us is. ... has earned FleishmanHillard recognition as 2021, 2022 and 2023 Campaign Global PR Agency of the Year; 2023 ICCO...PRWeek US Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke… more
- Amazon (New York, NY)
- …GDPR, CCPA). * Train regional marketing teams on Marketo capabilities, campaign optimization, and automation best practices. * Document standard operating procedures ... and other 3rd party applications. - Functional understanding of the campaign management process, attribution, measurement, and marketing funnel management. - Ability… more
- VaynerMedia (New York, NY)
- …+ Develop detailed business plans, financial models, and marketing forecasts to support strategic initiatives - using these models to project growth scenarios, ... across channels + Provide strategic oversight and feedback across all campaign elements (creative assets, media plans, email marketing, website user experience,… more
- Amazon (New York, NY)
- …advanced ML solutions focusing on three core areas: intelligent campaign creation and management, AI-driven performance optimization, and predictive analytics ... for campaign effectiveness. Our systems make complex advertising decisions simple...or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit… more
- Global Industrial (Port Washington, NY)
- …goals. * Understanding the marketing principles and techniques create a marketing campaign brief that outlines the campaign voice, defines target audience, ... they use it. * Performance Analysis: Partner with Analytics Teams to support Integrated Marketing reviews, deeply understand performance and insights to generate… more
- Capgemini (New York, NY)
- …the design and implementation of end-to-end MarTech solutions including campaign management, personalization, CDPs, CRM integrations, and omnichannel orchestration. ... Architect solutions using platforms such as Adobe Experience Platform (AEP), Adobe Campaign , Salesforce Marketing Cloud, Oracle Eloqua, Braze, and Segment. * Define… more
- NBC Universal (New York, NY)
- …media incrementality tests (geo-based, platform holdouts, audience splits) to assess campaign effectiveness across digital and device channels + Assess test ... documentation + Conduct ad-hoc deep dives, exploratory analysis and campaign diagnostics (fatigue, audience overlap) + Contribute to cross-channel measurement… more
- FleishmanHillard (New York, NY)
- …of work that leads to meaningful progress for the world. So, we respect and support one another amid differences and we acknowledge and celebrate who each of us is. ... has earned FleishmanHillard recognition as 2021, 2022 and 2023 Campaign Global PR Agency of the Year; 2023 ICCO...PRWeek US Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke… more