- Barilla (Northbrook, IL)
- …lead key Barilla initiatives. The role ensures the seamless integration of market trends, consumer insights, and brand objectives to strengthen brand equity ... to day activity * Ensure messaging consistency and global brand guideline alignment across touchpoints (incl. shopper, consumer...MBA preferred) * 2 years of experience in brand management, marketing or related fields within the CPG… more
- AbbVie (Mettawa, IL)
- …plan for KPIs and related metrics to evaluate the performance of innovative Consumer channels. Lead cross functional stakeholders (eg, Brand , IT, MCM) and ... us better understand, reach, and engage our customers for HCP, Consumer , Patient and Enterprise. Specifically, identifying and piloting new channel capabilities,… more
- AbbVie (Mettawa, IL)
- … Brand research and analytics partners, that when integrated with HCP and Consumer insights, positively impact brand decision making. Key areas of functional ... ensure alignment of analytical insights with the broader commercial goals of each brand . The role requires strong data analytics and modeling capabilities, as well… more