- Acxiom (Olympia, WA)
- …seamless user journey. Insight-Driven Optimization + Create and leverage platform usage analytics , user feedback, surveys, and A/B tests to uncover friction points ... translate complexity into clarity. + Experience with user research, A/B testing, analytics platforms, and dashboard tools. + Demonstrated ability to lead through… more
- Acxiom (Olympia, WA)
- …and capability-building workshops to embed agile marketing practices, analytics -based planning processes, and decision-making models. Cross-functional Collaboration ... & Martech Integration: Guide marketing teams on martech stack optimization, data integration, and AI/gen AI enablement to support personalization, automation, and… more