- Dodge Construction Network (Harrisburg, PA)
- …deliver high-impact programs that convert demand into pipeline and revenue. You'll lead channels including paid search, paid social, SEO, events, and account-based ... this role. **_Essential Functions_** **Full-Funnel Growth & Performance** + Define and lead the end-to-end performance marketing strategy aligned to revenue, ARR and… more
- Pfizer (Collegeville, PA)
- …experts and visionary practitioners. This position will report to the Global Lead of Media Measurement, Optimization, and Site Analytics and will be instrumental ... patient-first organization. **ROLE SUMMARY:** The Director, Media Measurement and Campaign Optimization, is responsible for defining the media measurement framework… more
- ADP (Coraopolis, PA)
- …creativity meets intelligent automation to drive certainty and performance in an evolving digital world. Join us to help shape the next era of marketing innovation ... and more creative. As **Sr. Manager, Marketing Innovation & AI** , you'll lead the design, experimentation, and adoption of AI-driven tools and processes that… more
- Comcast (Philadelphia, PA)
- …in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career ... Analyze model outputs for accuracy, bias, and relevance with campaign data to evaluate the impact of GenAI-generated content...ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters… more
- University of Pennsylvania (Philadelphia, PA)
- …network includes 19 physical libraries, recognized for their collections, and a digital library known for innovation and richness of content. Through dynamic ... a comprehensive donor experience. Recent fundraising successes include a campaign to renovate the 5th floor of Van Pelt...and donor communications for the Penn Libraries. As the lead fundraiser for the program, the Executive Director of… more
- Confluent (Harrisburg, PA)
- …key components of the marketing engine including website conversion analytics, digital and in-person marketing campaign performance, marketing pipeline ... attribution and ROI, Product Led Growth analytics, lead scoring, lead management, and more. **What You Will Do:** + **Deliver Core Performance Reporting** :… more
- Educational Testing Service (Harrisburg, PA)
- …develop data-driven strategies that resonate globally. + Marketing Automation & MarTech : Lead digital transformation efforts to enhance lead generation, ... open doors for all. We're seeking a visionary Global Head of Marketing to lead the end-to-end marketing strategy for the GRE brand. This is a high-impact leadership… more
- United States Steel (Clairton, PA)
- …and deployment of digital solutions + Participate in, and / or lead high impact projects that provide financial benefits and result in improvements to safety, ... innovative team, you will play a significant role in supporting our digital transformation and system modernization strategy while providing critical services to our… more
- CSL Behring (King Of Prussia, PA)
- …product labeling and company strategy. * **Policy and SOP Development:** Lead the development and implementation of global policies, standard operating procedures ... materials and campaigns. Provide guidance during concept development and campaign planning phases. * **Innovation Enablement:** Support the integration of… more
- CSL Behring (King Of Prussia, PA)
- …product labeling and company strategy. * **Policy and SOP Development:** Lead the development and implementation of global policies, standard operating procedures ... materials and campaigns. Provide guidance during concept development and campaign planning phases. * **Innovation Enablement:** Support the integration of… more
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