- Walgreens (Deerfield, IL)
- …and working with cross-functional Analytics partners to create consistent measurement /KPI frameworks for each (eg: performance /conversion, awareness, ... & Planning is responsible for optimizing overall paid media performance to drive traffic and ROI. This role accelerates...and core marketing pillars, as well as execution and performance - driving in-market optimization to maximize ROI across… more
- BioLife Plasma Services (Bannockburn, IL)
- …Marketing Science with the following duties: develop and execute marketing measurement frameworks such as Marketing Mix Modeling (MMM) and Multi-Touch Attribution ... Cost Per Click (CPC), Cost Per Thousand Impressions (CPM), and Return on Investment (ROI) metrics; implement website tracking tags and conduct split testing (A/B… more
- Mondelez International (Chicago, IL)
- …Coordinate the operating budget process for variable labor, establishes KPI (Key Performance Indicators) targets, and directs capital investment planning for the ... improvements at the area level. + Goal Setting and Measurement - Utilizing Operations teams, establish area performance... Measurement - Utilizing Operations teams, establish area performance standards and goals based on site goals and… more
- Publicis Groupe (Chicago, IL)
- …development, campaign activation & maintenance, and post-buy recaps + Interface with Investment , Strategy, and Activation media teams to respond to client briefs, ... including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new… more
- Diageo (Chicago, IL)
- …annual Volume, Net Revenue, Price Mix, and Share targets and lead appropriate measurement & evaluation of investment . + Support in developing and implementing ... teams. Develop customer management routines and cadences. **KEY OUTPUTS** + Achieve Performance Goals: Successfully attain AOP and performance targets, including… more
- Cella Inc (Chicago, IL)
- …campaign set-up or guidance for the advertiser, pacing & optimizations, and performance reporting.This position is both strategic and tactical in scope, requiring ... Campaign Management organization and other cross-functional teams. Communicate campaign performance metrics, insights, and optimization recommendations by leading regular… more
- US Bank (Chicago, IL)
- …execution, agile ways of working, go to market and sales channels, performance measurement and optimization, marketing and analytics, customer centricity. ... critical interdependencies among product model system elements that help and hinder performance ; ability to plan and design solutions that synchronize resources to… more
- Verint Systems, Inc. (Springfield, IL)
- …of an existing client structure. * Strong understanding of baseline, benchmarking, performance management and measurement strategies. \#LI-BS1 At Verint, we ... executive can understand. * Be able to articulate proposals and return on investment to operations management buyers. * Self-motivated and a team player. * Ability… more
- Publicis Groupe (Chicago, IL)
- …or a related field. A Master's degree is a plus. + Background in Media Performance measurement and Reporting Preferred + 3+ years of experience in data analysis, ... will work closely with all internal stakeholders like the Advanced Analytics, Investment and Planning teams in designing and implementing insightful data solutions.… more
- CVS Health (Chicago, IL)
- …as the quarterback for the account, you'll set the stage for strong performance pre- and post-sale. From providing strategic audience and media plans that drive ... experience with a strong understanding of client management, digital media, targeting & measurement , and the retail media ecosystem * 5+ years of experience working… more