- Publicis Groupe (Boston, MA)
- …this ambition, we are seeking an experienced and visionary Vice President, Group Director , Connections Strategy ( CRM & Loyalty) to join our growing team. ... the board. Sound like you? Read on. As VP/Group Director , Connections Strategy focusing on CRM and...persuasive stories about the benefits of connected identity, orchestrated marketing , personalization , and fuel it all with… more
- CVS Health (Wellesley, MA)
- …CRM professional to help lead this change. The director will report into the Executive Director of CRM Marketing . The Lead Director of CRM ... while also facilitating personalization that deepens CVS' relationship with the customer + Develop ...specific experience in CRM , lifecycle, or loyalty marketing or product management + 3+ years… more
- Takeda Pharmaceuticals (Cambridge, MA)
- …true to the best of my knowledge. **Job Description** **About the Role:** As the Director , Consumer Omnichannel Marketing & Media, you will be a champion of ... drives brand success and will report to the Sr. Director , Consumer Marketing . **How you will contribute:**...& Insight + Identify and implement digital innovations (eg, personalization , modular content, AI-enabled CRM , interactive tools)… more
- Takeda Pharmaceuticals (Boston, MA)
- …the best of my knowledge. **Job Description** **_ABOUT THE ROLE_** The Digital Marketing , Associate Director is responsible for overseeing digital marketing ... adapt plan in an agile manner. + They analyze customer behavior by utilizing CRM data and...on brand strategy in the following areas: website design, personalization and optimization, SEO, paid search, CRM ,… more
- CVS Health (Wellesley, MA)
- …and third-party publisher networks + Customer Segmentation & Personalization : Develop sophisticated CRM strategies and audience segmentation approaches ... with heart, each and every day. **Overview** The Lead Director of Performance Content & Customer Growth...Content) is a strategic innovator who bridges high-impact content marketing with data-driven customer growth strategies. This… more
- Beth Israel Lahey Health (Charlestown, MA)
- …digital marketing (email, SMS, SEO/SEM, social media, programmatic), and the use of CRM ( customer relationship management ) and CDP (consumer data ... (BILH) digital customer engagement platforms, with a focus on digital marketing technology and content that supports marketing strategies and infrastructure.… more