- US Bank (Los Angeles, CA)
- …A key responsibility is ensuring that experimentation results are systematically integrated into Marketing Mix Modeling (MMM) to calibrate models, validate ... you excel at-all from Day One. **Job Description** The ** Marketing Test & Learn Product Owner** is...to advanced measurement approaches (MMM, MTA, causal inference, uplift modeling ). Tag: INDMO * **Th** **is** **role offers a… more
- LinkedIn (Mountain View, CA)
- …in partnership with central channel teams + Experience collaborating on performance marketing analytics, media mix modeling , and incrementality measurement. ... a scalable, digital-first approach. This marketer will partner with many functions ( Product Marketing , Brand Marketing , Media Teams, Sales, etc.) to drive… more
- Warner Bros. Discovery (Burbank, CA)
- …to test-and-learn programs focused on audience segmentation, creative strategy, and media mix optimization. + Partner with Brand Marketing and Franchise Planning ... have studios and offices across the globe. **The Job** As a Senior Analyst, Marketing Performance & Optimization, you'll play a critical role in helping WB Games… more
- Fortive Corporation (Irvine, CA)
- …for the event + Drive efficiency and effectiveness through strategic vendor partnerships, media mix modeling , and performance analytics. + Act as a change agent ... and ASP policies, procedures and guidelines, this position: + Collaborate with marketing , product development, client services and sales to produce relevant… more
- Genentech (South San Francisco, CA)
- …reporting). + Extensive experience in marketing ROI measurement and optimization (eg, marketing mix modeling , channel mix optimization, resource ... innovative, scalable digital solutions across the enterprise. You'll drive product initiatives, ensuring alignment with organizational priorities to maximize… more
- The Walt Disney Company (Santa Monica, CA)
- …and reporting for digital media, multi-touch attribution, media mix modeling , and multi-channel performance reporting within acquisition marketing is ... ways. **Responsibilities** + Collaborating with the Senior Manager of the Marketing Data Enablement Product Management team to define and drive the vision for a… more
- The Clorox Company (Oakland, CA)
- …presentation and forecasting. + Price & Promotion simulation + Price/Promo modeling & Marketing mix modeling + Trade Measurement & Evaluation + Price ... and drive action. + Hands-on experience with pricing and promotion analysis, marketing mix models (MMM), and IRI/Nielsen data. Retail category management,… more
- The Clorox Company (Oakland, CA)
- … Marketing , Sales, Finance, and PSO. + Apply advanced analytics techniques including: + Marketing Mix Modeling (MMM) + Test & control analysis (ANCOVA) + ... Multi-Touch Attribution (MTA) + Predictive modeling and forecasting + Price and promotion simulation +...home and contribute millions annually in combined cash grants, product donations, and cause- marketing . For more information,… more
- VF Corporation (Costa Mesa, CA)
- …that are not required but preferred. + Python for advanced analytics. + Familiarity with marketing mix modeling (MMM). **What do we offer you?** At Vans, ... Vans' data-driven transformation. Your insights will directly shape global strategies across product , marketing , retail and digital, helping Vans stay ahead in… more
- LinkedIn (San Francisco, CA)
- …(eg, System1, Zappi, Ipsos ASI). + Working knowledge of advanced analytics ( marketing - mix modeling , multi-touch attribution, AI-driven dashboards). + ... marketing priorities. Drive KPI Validation & Alignment Collaborate with Marketing , Product , and Insights leaders to establish, validate, and refine success… more