- US Bank (Chicago, IL)
- …A key responsibility is ensuring that experimentation results are systematically integrated into Marketing Mix Modeling (MMM) to calibrate models, validate ... you excel at-all from Day One. **Job Description** The ** Marketing Test & Learn Product Owner** is...to advanced measurement approaches (MMM, MTA, causal inference, uplift modeling ). Tag: INDMO * **Th** **is** **role offers a… more
- Google (Chicago, IL)
- …**Preferred qualifications:** + Experience with marketing mix modeling , attribution, or experimentation. + Experience using product and domain ... experience. + 8 years of experience in digital media, sales, marketing , or product roles. + Experience working with digital organizations. + Experience… more
- Indeed (Chicago, IL)
- …with broader company goals + Build and improve all components of our Marketing measurement framework including Marketing Mix models, Multi-Touch attribution ... define and drive our data science endeavors for Indeed's Marketing organization. The Marketing Data Science and...teams + A deep understanding of machine learning, statistical modeling , and predictive analytics. + Experience with LLMs +… more
- Crate & Barrel (Northbrook, IL)
- …track record of testing and learning in this space + Experience with Media Mix Modeling , brand health tracking, lift studies, and other pertinent methodologies ... with an inclusive mindset to join our team as Director, Performance Marketing . The Director, Performance Marketing is accountable for maximizing company… more
- Google (Chicago, IL)
- …through data, insights, and tools, specifically for supporting: Meridian activation in GCS, Marketing Mix Modeling (MMM), and Third Party (3P) ... degree or equivalent practical experience. + 6 years of experience in advertising, marketing technology, management consulting, or product management. + 2 years… more
- Google (Chicago, IL)
- …or a related field, with ability to combine methodologies (eg, brand lift, marketing mix modeling (MMM), qualitative techniques). + Experience designing ... degree or equivalent practical experience. + 6 years of experience in advertising, marketing technology, management consulting, or product management. + 2 years… more
- Xeris Pharmaceuticals, Inc. (Chicago, IL)
- …and impact of marketing campaigns across all channels and touchpoints + Lead Marketing Mix Modeling (MMM) initiatives to quantify marketing ROI ... analytics related to all commercial functions - including patient services, marketing , and sales. This position works across the organization to influence… more
- Google (Chicago, IL)
- …sales channels. + Be a strategic thought partner to commercial leaders of products like Marketing Mix Modeling (MMM). + Handle special projects as assigned. ... business intelligence tools. + Experience with statistical analysis and modeling . + Experience in an ad sales, ad support,...strategy and operations role. **About the job** The Go-To-Market Product Data Warehouse team tracks adoption of ads and… more
- CVS Health (Springfield, IL)
- …functional areas including sales, clinical, account management, finance, underwriting, and product marketing . Activities of an analyst typically include gaining ... including sales, clinical, account management, finance, underwriting, operations, networks, trade, and product marketing * Gain insight into the PBM or a… more
- Google (Chicago, IL)
- …leadership/management. + Experience with core advertising measurement methodologies (ie, Mix Media Modeling , Incrementality and Attribution). **Preferred ... experience. + 15 years of experience leading data, measurement & analytics teams, focused on marketing and advertising domains. + 5 years of experience with people… more