- US Bank (New York, NY)
- …insights and report on performance. Within this team, we are seeking a Marketing Mix Modeling (MMM) Product Owner to lead the strategy, delivery, and ... alongside the marketing lifecycle of the various segments, the Marketing Analytics Product Owner team is enabling those analysts with the data, tools,… more
- L'Oreal USA (New York, NY)
- …(https://careers.loreal.com/en\_US/content/Home) / Job Search (https://careers.loreal.com/en\_US/jobs/SearchJobs) / 218462 Mgr- Mix Management New York, NY Apply now ... growth for the Consumer Products Division (CPD) through Price, Promotion and Mix optimization. RGM partners with brands like L'Oreal Paris, Maybelline, Garnier,… more
- Meta (New York, NY)
- …4. Experimental design methods, including A/B testing, Conversion Lift, Brand Lift, and Marketing Mix Modeling (MMM) for first-party and third-party ... for marketing and organizational data analysis 18. 2. Predictive modeling and causal inference techniques for media effectiveness, customer behavior analysis,… more
- Publicis Groupe (New York, NY)
- …measuring the impact of offline & online channel synergies and identifying the right marketing mix to engage consumers in a meaningful way and differentiate from ... in academia and industry + Suggest and create new product ideas in marketing analytics **Qualifications** +...years of experience in fields related to market response modeling and marketing effectiveness + 3+ years… more
- L'Oreal USA (New York, NY)
- …Familiarity with development of key metrics such as promotional baselines, ROI, and promotion mix modeling + Knowledge of discrete choice modeling and ... on key commercial decisions. Focus areas include pricing strategy, promotion effectiveness, product /channel mix , and other core RGM levers. Key responsibilities… more
- PVH Corp. (New York, NY)
- …impact of creative, audience targeting and campaign structure strategies + Support MMM ( Marketing Mix Modeling ) & MTA (Multi-Touch Attribution) data ... TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities… more
- Publicis Groupe (New York, NY)
- … modeling , statistical inference, andexperimental design. + Familiarity with Marketing Mix Models, attribution techniques, and consumerbehavior datasets. + ... every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid… more
- Publicis Groupe (New York, NY)
- … modeling , statistical inference, and experimental design. + Familiarity with Marketing Mix Models, attribution techniques, and consumer behavior datasets. + ... Data Scientist at Alpha Labs will collaborate with audience strategist and marketing technologists to identify and activate data driven applications across a… more
- Truist (New York, NY)
- …managed by senior staff, including drafting internal and external documents and marketing materials, modeling , due diligence, executing transactions, as well as ... professionals are expected, over time, to generate a balanced mix of M&A, debt and equity capital raising of...by appropriately positioning the banks treasury and payment solutions product suite as well as floating rate and F/X,… more