- Google (New York, NY)
- …service products (eg, meridian our open-source Marketing Mix Modeling (MMM)). + Drive cross-functional alignment with Product , Engineering, Business ... Product Marketing Manager, Ads Measurement _corporate_fare_ Google _place_ San Francisco, CA, USA; Mountain View, CA, USA; +2 more; +1 more **Mid** Experience… more
- Snap Inc. (New York, NY)
- …and other services; and it's AR glasses, Spectacles (https://www.spectacles.com/) . The Product Marketing team uses creativity, market research, and insights to ... community and helps businesses grow. We're looking for a Product Marketing Manager to join our Ads...as brand lift experiments, sales lift experiments and media mix modeling + Clear understanding of the… more
- Google (New York, NY)
- …**Preferred qualifications:** + Experience with marketing mix modeling , attribution, or experimentation. + Experience using product and domain ... experience. + 8 years of experience in digital media, sales, marketing , or product roles. + Experience working with digital organizations. + Experience… more
- Meta (New York, NY)
- …4. Experimental design methods, including A/B testing, Conversion Lift, Brand Lift, and Marketing Mix Modeling (MMM) for first-party and third-party ... for marketing and organizational data analysis 18. 2. Predictive modeling and causal inference techniques for media effectiveness, customer behavior analysis,… more
- Indeed (New York, NY)
- …with broader company goals + Build and improve all components of our Marketing measurement framework including Marketing Mix models, Multi-Touch attribution ... define and drive our data science endeavors for Indeed's Marketing organization. The Marketing Data Science and...teams + A deep understanding of machine learning, statistical modeling , and predictive analytics. + Experience with LLMs +… more
- CVS Health (New York, NY)
- …of AI initiatives. **Required Qualifications** + 10+ years of experience in marketing , strategy, technology, program management, product management, or related ... and every day. **Job Description** CVS Health is seeking a Lead Director, Marketing AI Activation to lead the strategy, execution, and governance of Generative… more
- Trane Technologies (Buffalo, NY)
- …what product offering features to develop + Maintain an updated product mix by leveraging Trane Technologies' business operating system standard work ... and tools including New Product Development + Coordinate with the marketing ,...principles involved in strategic planning, resource allocation, human resources modeling , leadership technique, production methods, and coordination of people… more
- CVS Health (New York, NY)
- …strategies, business case development, customer segmentation, product design, media mix planning, attribution modeling , and member retention. We infuse data ... go-to-market leaders to drive innovation and growth in Aetna's Product Analytics, using consumer marketing , sales, and...people** We take pride in our comprehensive and competitive mix of pay and benefits - investing in the… more
- Google (New York, NY)
- …through data, insights, and tools, specifically for supporting: Meridian activation in GCS, Marketing Mix Modeling (MMM), and Third Party (3P) ... degree or equivalent practical experience. + 6 years of experience in advertising, marketing technology, management consulting, or product management. + 2 years… more
- Google (New York, NY)
- …or a related field, with ability to combine methodologies (eg, brand lift, marketing mix modeling (MMM), qualitative techniques). + Experience designing ... degree or equivalent practical experience. + 6 years of experience in advertising, marketing technology, management consulting, or product management. + 2 years… more