- PVH Corp. (New York, NY)
- …impact of creative, audience targeting and campaign structure strategies + Support MMM ( Marketing Mix Modeling ) & MTA (Multi-Touch Attribution) data ... TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities… more
- Publicis Groupe (New York, NY)
- … modeling , statistical inference, andexperimental design. + Familiarity with Marketing Mix Models, attribution techniques, and consumerbehavior datasets. + ... every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid… more
- Regeneron Pharmaceuticals (Sleepy Hollow, NY)
- …with CSI&A leaders to develop standardized adoption of capabilities such as marketing mix , promotional optimization, data science, market structure analysis, ... data sources (IQVIA, Symphony, etc.) + Experience in resource optimization, commercial mix modeling or alignment, targeting, and call planning. + Excellent… more
- Google (New York, NY)
- …sales channels. + Be a strategic thought partner to commercial leaders of products like Marketing Mix Modeling (MMM). + Handle special projects as assigned. ... business intelligence tools. + Experience with statistical analysis and modeling . + Experience in an ad sales, ad support,...strategy and operations role. **About the job** The Go-To-Market Product Data Warehouse team tracks adoption of ads and… more
- Google (New York, NY)
- …leadership/management. + Experience with core advertising measurement methodologies (ie, Mix Media Modeling , Incrementality and Attribution). **Preferred ... experience. + 15 years of experience leading data, measurement & analytics teams, focused on marketing and advertising domains. + 5 years of experience with people… more
- Truist (New York, NY)
- …managed by senior staff, including drafting internal and external documents and marketing materials, modeling , due diligence, executing transactions, as well as ... professionals are expected, over time, to generate a balanced mix of M&A, debt and equity capital raising of...by appropriately positioning the banks treasury and payment solutions product suite as well as floating rate and F/X,… more