- Amazon (Santa Monica, CA)
- …Become a knowledgeable partner on Amazon Advertising solutions * Develop annual brand and media strategies for growth based on overall advertiser goals/objectives * ... Develop campaign strategies and audience targeting recommendations per brand and product line * Evaluate KPIs and optimize campaign performance using a data driven… more
- Abbott (Alameda, CA)
- …influencer marketing, CRM program. The Sr. Consumer Marketing Director will develop brand objectives, strategies, and tactical plans to deliver the brands financial ... fast (when appropriate). Minimum Experience/Training Required + BS or BA required; MBA strongly preferred due to the business complexity and P&L responsibility of… more
- Amazon (Santa Monica, CA)
- …Become a knowledgeable partner on Amazon Advertising solutions * Develop annual brand and media strategies for growth based on overall advertiser goals/objectives * ... Develop campaign strategies and audience targeting recommendations per brand and product line * Evaluate KPIs and optimize campaign performance using a data driven… more
- Taco Bell (Irvine, CA)
- …selling everyone's favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each ... week around the globe. We're not only the largest Mexican-inspired quick service brand (QSR) in the world, we're also part of the biggest restaurant group in the… more
- The Walt Disney Company (Santa Monica, CA)
- …development. + Build cross-functional partnerships across the organization (ie Brand , Originals, Product, etc.) to understand their challenges and priorities, ... benchmarking systems to assess the effectiveness and impact of brand , originals, partnership, etc. campaigns. + Identify, recommend, and...or 5+ years with an Advanced Degree (eg Masters, MBA , JD, MD), preferably within the media and entertainment… more
- Gilead Sciences, Inc. (Foster City, CA)
- …journeys, physician treatment processes, institutional and provider decision making, etc. and brand interventional strategies for both US and ex-US + Other examples ... of work can include but are not limited to brand driver analyses, performance assessments, treatment flow mapping, segmentation,...life sciences, pharma or biotech is required, and an MBA or advanced degree is desirable + Strong interpersonal… more
- Otsuka America Pharmaceutical Inc. (Sacramento, CA)
- …and commercial operations teams to develop consumer-centric strategies that align with brand objectives and market dynamics. This role requires deep expertise in ... Execution:** Develop and implement a comprehensive DTC strategy that aligns with brand positioning and target audience insights. + **Omnichannel Marketing & Digital… more
- BD (Becton, Dickinson and Company) (Milpitas, CA)
- …and perception and inform development/refinement of Single Cell Multiomics platform/product brand and product development. + Oversees marketing mix strategy and ... development and communication of the brand strategy through relevant media channels, advertising placement, etc.,...Genomics, Immunology, Biology or a relevant field. PhD or MBA preferred. + Minimum 10 years of business experience… more
- Amazon (Irvine, CA)
- …bar-raising, quickly recognized by Amazon shoppers globally, while staying true to our brand voice. Key job responsibilities - Lead the offline content strategy for ... Amazon devices, ensuring alignment with overall brand objectives and customer needs - Be a strategic...to drive improvements - Bachelor's degree Preferred Qualifications - MBA - Experience communicating results to senior leadership -… more
- Acxiom (Sacramento, CA)
- …Master's degree in business administration, organizational design, or related disciplines. MBA preferred. + 5+ years of experience in management consulting, ... and drive better customer experiences that build a better brand and, in turn, better business. We're one of...our clients and our company. Our values represent our brand promise - to our clients and to our… more