- Travel + Leisure Co. (Orlando, FL)
- …. + Collaborate with marketing, product, and analytics stakeholders to define campaign measurement plans and ensure consistent tracking. + Build customer ... into exceptional experiences for millions of travelers worldwide. The **Sr. Analyst , Marketing Analytics** supports the Marketing Analytics & Testing team. The… more
- General Motors (Tallahassee, FL)
- …with CRM, Marketing, and Data Science teams to design and execute advanced measurement frameworks that evaluate campaign effectiveness , incremental revenue ... modeling technique. + Expertise with statistical concepts and methods for campaign measurement , including uplift/net lift modeling, treatment/control designs,… more