• VP, Growth Marketing

    Warner Bros. Discovery (Burbank, CA)
    …App Store Optimization (ASO) strategies across digital storefronts, aligning metadata , creative assets, and keyword optimization to maximize visibility and ... conversion. **Lifecycle & Owned Channel Marketing** + Build and manage a comprehensive lifecycle marketing strategy (email, SMS, WBD O&O, WBG in-game O&O) to increase retention, monetization, and player LTV. + Lead segmentation, automation, and personalization… more
    Warner Bros. Discovery (06/01/25)
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