- Cisco (CA)
- …be responsible not only for developing new intelligence around marketing performance through data architecture and infrastructure development but also managing and ... Sample projects you might be a part of include the following: Marketing attribution model evolution, ROI measurement refinements, advancing insights on how we can… more
- DoorDash (San Francisco, CA)
- …team expands. About the Role We're looking for a talented and driven performance marketer with strong knowledge of print marketing. This role's primary focus will ... test and implement new marketing strategies and optimize campaign performance . + Candidates should have an understanding of ...Are well versed in print media, and supporting elements, attribution , analytics, and KPI goal setting and achieving that… more
- Walmart (San Bruno, CA)
- …analytics function supporting the MAP organization. They provide campaign performance measurement and audience insights for marketing effectiveness and optimization ... managing end-to-end workflows such as audience joins, closed loop attribution measurement, campaign incrementality testing, and cross-channel measurements. +… more
- The Clorox Company (Oakland, CA)
- …total Cleaning BU and Laundry and Homecare levels as needed. + **Driver attribution and business analysis:** Oversee assessing and pressure testing of key forecast ... drivers, seeking a deep understanding demand forecast driver attribution and their influence over the forecast, risks, and opportunities. + **DP narrative design:**… more
- Google (Los Angeles, CA)
- …**Preferred qualifications:** + 1 year of experience with marketing measurement and attribution techniques (eg, offline measurement, MMM, MTA, attribution ) and ... these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across… more
- Amazon (Hawthorne, CA)
- …stage propensity models, customer segmentation models, experimentation metrics, marketing attribution models, and forecast and lift models. - Oversee planning ... measurement framework - Conduct ad-hoc analysis and provide data expertise around attribution , LTV modelling, ROI analysis, and help uncover insights in our ads… more
- Disney Entertainment (Santa Monica, CA)
- …enhancements. Lead new S2S and CAPI integrations. + Enhance Hulu's attribution models to optimize cross-channel measurement across digital, CTV, and linear ... for media launch. + Implementend-to-endcampaigntracking,tagging,andtraffickingtoensureproper measurement of key media performance indicators + Lead team's data governance and ensure… more
- Amazon (San Francisco, CA)
- …acquisition for Amazon Music. * Oversee and continue to improve tracking, attribution , and overall data access to analyze key metrics, including ROI. Establish ... ecosystem (eg Google, Apple Search Ads, 3P ad networks). * Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant… more
- Intuit (San Diego, CA)
- …strategies that deliver measurable business outcomes, specifically lead generation and revenue attribution , in new or evolving business segments, always rooted in a ... collaboration. + Strong analytical skills with a good understanding of event performance tracking and the ability to leverage data to inform operational… more
- Google (San Francisco, CA)
- …**Preferred qualifications:** + 1 year of experience with marketing measurement and attribution techniques (eg, offline measurement, MMM, MTA, attribution ) and ... these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across… more