- NBC Universal (Universal City, CA)
- …identifying audience opportunities and assessing campaign impact on title and franchise-level performance + Leverage various 1st and 3rd party data sources (eg ... efforts, triangulating learnings across other techniques including Marketing Mix Modeling, attribution , and experiments + Ensure data alignment with wider Advanced… more
- Cornerstone onDemand (Dublin, CA)
- …+ Mentor junior team members and review work for quality, scalability, and performance . + Translate business needs into clear requirements and data products that ... Experience with **predictive analytics in go-to-market functions** (eg, campaign attribution , customer lifetime value modeling, lead prioritization). + Familiarity… more