- EDB (Springfield, IL)
- …of how the two systems integrate to support lead flow and campaign performance tracking. + Demonstrated ability to execute campaigns in Marketo, including asset ... processes in B2B environments-including lead lifecycle, funnel stages, handoff, attribution models, lead scoring, nurturing workflows, and campaign influence… more
- AbbVie (Mettawa, IL)
- …across digital channels to identify causal impact & iteratively improve media performance through key learnings; + Utilize consumer-level data to build advanced ... analytics models, including media lift measurement, multi-touch attribution , & audience quality, to optimize marketing tactics, formulate strategy, & provide… more
- Publicis Groupe (Chicago, IL)
- …Achieve** + Work within a team of analytics professionals who provide performance measurement and actionable insights around program optimization to clients + Become ... Understanding of marketing measurement solutions (eg Media Mix Models, Fractional Attribution ) + Experience working at media agency, media publisher or… more
- Cadmus (Springfield, IL)
- …demonstrated experience with emerging technologies and market effects and program attribution studies. **Who We Are** Cadmus is a technology-empowered strategic ... more information, visit www.cadmusgroup.com . **Responsibilities** + High-quality management, performance , and oversight of Cadmus market progress evaluation and… more
- Publicis Groupe (Chicago, IL)
- …the perfect mix of Artificial Intelligence, insightful media strategies, and stunning, high- performance creative. Always aligned to the Toyota brand and to each ... team that outline insights on media delivery, engagement, creative, website traffic, attribution , and key learnings + Other duties assigned. **Qualifications** + 3+… more
- Publicis Groupe (Chicago, IL)
- …and cross channel capabilities to provide an engaging experience and media performance to our clients. In addition, this role will support extending Epsilon ... solutions (mobile, video, audio, and/or display), marketing technology solutions ( attribution engines, ad server, DSP, optimization engines, etc.), or consumer… more
- Amazon (Chicago, IL)
- …facing roles - Experience analyzing data and best practices to assess performance drivers - Experience with influencing internal and external stakeholders - ... RTB, bid shading, machine learning optimization, ad verification, ad tracking, ad attribution , etc.) - Experience in e-commerce or online advertising - Experience in… more
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