- Amazon (New York, NY)
- …customers. - Partner with data science and measurement teams to ensure accurate attribution and performance tracking across the initiatives. About the team Buy ... execution of strategic partnerships internal merchant facing teams. - Analyze performance of marketing initiatives and campaigns across the market, customer segment… more
- Synchrony (New York, NY)
- …placements + Leverage analytic tools (eg Google Analytics, Adobe Analytics) to measure attribution and monitor performance trends, be an advocate of robust ... customer experience changes at scale, and drive incremental program performance + Design A/B testing to drive user engagement...attribution of program performance impact to different touch points and experiences +… more
- Lenovo (New York, NY)
- …with Geo lead development teams and Marketing Ops to refine lead scoring, attribution models, and performance benchmarks + Ensure data accuracy and consistency ... programs from scratch or major transformation + Proficiency in marketing analytics, attribution , and funnel performance metrics + Strategic thinker with hands-on… more
- Bloomberg (New York, NY)
- …Marketing Performance & Analytics + Define and operationalize performance KPIs, marketing dashboards, and multi-touch attribution frameworks that ... Director of Martech and Marketing Performance Location New York Business Area News and...Google Analytics (GA4), and CDPs. + Deep understanding of attribution methodologies, customer journey analytics, and evolving data privacy… more
- Google (New York, NY)
- …+ Use optimization levers including our AI powered solutions/features on automation and attribution to drive desired performance for clients. + Engage with ... these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across… more
- NBC Universal (New York, NY)
- …testing capabilities. This role will be instrumental in analyzing media performance , designing media experiments that quantify the causal impact of marketing ... & Streaming and Peacock success. The Sr. Analyst will partner closely with Performance Marketing, Device Marketing, and Data Science to build a scalable testing… more
- MetLife (New York, NY)
- …that nurtures, develops, and attracts top talent. The Opportunity The Sr Manager, B2B Performance Media is a strategic role that is responsible for assisting in the ... * Proactively manage brand safety governance and compliance requirements. * Performance Measurement: Monitor, analyze and optimize the ABX funnel, and track… more
- Oura (New York, NY)
- …Sponsored Brands, Sponsored Display, Amazon DSP, Streaming TV, Prime Video, Amazon Attribution , and Amazon Marketing Cloud. Hands on keyboard experience is a must. ... of how Amazon Ads products work together to drive performance , as well as the ability to clearly model..., as well as the ability to clearly model attribution across these products. + You are a highly… more
- Dodge Construction Network (Albany, NY)
- …making. This role is critical to enabling efficient campaign execution, accurate attribution , and scalable growth. You'll collaborate across marketing, sales, and IT ... and processes that power our demand generation, lifecycle marketing, and digital performance . This is a full-time position and reports directly to theVP, Digital… more
- Dow Jones (New York, NY)
- …advanced analytics, predictive modeling, and machine learning to optimize marketing performance , improve customer retention, and enhance ROI. A major focus will ... and scaling our next-gen marketing technology stack-encompassing media mix modeling, attribution , data harmonization, optimization, and scenario planning. This is a… more
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