- Krewe (New York, NY)
- …priorities. + Own the channel P&L. Plan, execute, and manage sales performance via all digital channels. Collaborate to set revenue and profitability goals, ... growing the channel and brand awareness within the market. + Direct the performance marketing function with a focus on customer acquisition through the following… more
- Dow Jones (New York, NY)
- …drive customer growth and revenue across channels + **Marketing Measurement & Attribution ** **:** Measuring impact of marketing and sales activities. Multi-touch ... attribution to understand which channels and touchpoints drive conversions...Collaborate closely with marketing and finance teams to monitor performance against budgets. Develop multiple sensitivity scenarios to aid… more
- Warner Bros. Discovery (New York, NY)
- …outlining opportunities. + **Data-Driven Decision Making:** Continuously analyze campaign performance data, leveraging A/B testing, segmentation, and attribution ... subscriptions, translating brand fundamentals into product contexts, optimizing campaign performance , maximizing return on spend, and ensuring that acquisition and… more
- Paramount (New York, NY)
- …narratives and insights, providing stakeholders with decision support, performance clarity and business-driving recommendations. The MADI team provides ... actionable insights and recommendations using media mix modeling, cross platform attribution tools, and other advanced analytics tools. You will be collaborating… more
- iPostal1 (Montebello, NY)
- …drive strategic decisions and continuous improvement in digital marketing performance . Our website, www.iPostal1.com, lists 3,000 addresses, including retail pack ... analytics strategies and hypotheses to uncover actionable insights. + Use various attribution models to understand the customer journey across channels. + Track,… more
- Warner Bros. Discovery (New York, NY)
- …KPIs. + Ensure campaigns are executed flawlessly, with a constant eye on performance . + Track, measure, and analyze campaign success, using performance signals ... Proven success with direct response Paid Search campaigns with expertise in attribution and conversion tracking. + Experience with app campaign and Mobile Marketing… more
- Confluent (Albany, NY)
- …play a key role in analyzing lead funnel efficiency, evaluating marketing performance , and supporting pipeline management. You will partner closely with stakeholders ... success, and build scalable reporting to monitor pipeline health and performance drivers. + Translate well-defined business questions into analytics problems, select… more
- iHeartMedia (Albany, NY)
- …natural language processing. + Knowledge of digital advertising metrics and performance measurement methodologies (eg, lift studies, multi-touch attribution ). + ... to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result,… more
- Publicis Groupe (New York, NY)
- …marketing to real-world business goals. We use these models to understand past performance , predict future performance , and inform and optimize future decisions. ... models (eg classification, numeric forecasts, customer segmentation, customer propensity, attribution , etc.). + Produce accurate statistical analysis and ensure high… more
- iHeartMedia (New York, NY)
- …to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, ... sellers are armed with the latest success stories, data points, and proof of performance . **What You'll Need:** + 3+ years in digital media sales, sales strategy, or… more