- NBC Universal (New York, NY)
- …role is focused on internal enablement and systems integration for NBCU's performance -driven advertising solutions. As Senior Product Manager, you will work closely ... Engineering, and Data Science teams to gather requirements, translate performance measurement needs into system-level functionality, and ensure scalable, integrated… more
- Krewe (New York, NY)
- …with the company's strategic priorities + Plan, execute, and manage sales performance via all digital channels. Collaborate to set revenue and profitability goals, ... growing the channel and brand awareness within the market. + Direct the performance marketing function with a focus on customer acquisition through the following… more
- Publicis Groupe (New York, NY)
- …at the customer cohort and geographic levels, and unified measurement & attribution across all marketing & advertising investments. This role combines experience in ... adjustment to media response curves, longitudinal cohort measurement, AI-enabled performance reporting, and cross-media optimization. 4. **Marketing Science &… more
- American Arbitration Association (New York, NY)
- …email sequences, and tracking links to support lead capture and campaign attribution . + Maintain and update marketing databases, ensuring clean segmentation and ... lifecycle tracking of event and campaign contacts. Data & Performance Reporting + Track, analyze, and report on event KPIs including booth traffic, leads captured,… more
- Amazon (New York, NY)
- …* Automate manual data integration functions such as weekly manual attribution and partner coverage Business Intelligence * Create and maintain executive-level ... dashboards and reports * Drive attribution modeling for critical strategic initiatives * Analyze partner marketing performance metrics to identify growth… more
- Amazon (New York, NY)
- …candidate is equal parts scientist and storyteller-an expert in performance marketing, algorithm-driven distribution, and creative experimentation. They should have ... deep experience in analyzing multi-touch attribution , incrementality, and media efficiency while simultaneously being attuned to fashion/footwear, and cultural… more
- Publicis Groupe (New York, NY)
- …marketing to real-world business goals. We use these models to understand past performance , predict future performance , and inform and optimize future decisions. ... models (eg classification, numeric forecasts, customer segmentation, customer propensity, attribution , etc.). + Produce accurate statistical analysis and ensure high… more
- Scotiabank (New York, NY)
- …and user friendly front office analytics for pricing, hedging, risk management and P&L attribution for both intraday and end of day + Provides daily and on demand ... in a timely manner related to valuation, risks, PnL attribution , hedging and so on + Provides subject matter...grow and diversify talent and engage employees in a performance -oriented culture. **What's in it for you?** Scotiabank wants… more
- Google (New York, NY)
- …Preferred qualifications: + 1 year of experience with marketing measurement and attribution techniques (eg, offline measurement, MMM, MTA, attribution ) and ... + Lead the 1P data integration and durable measurement business cycle for performance and lead generation advertisers across Google buying doors (eg, Google Ads and… more
- Publicis Groupe (New York, NY)
- …for Strategy, Investment and client teams. **Responsibilities** + Oversee the performance of paid social campaigns across platforms like Meta, TikTok, Pinterest, ... channel best practices + Lead the team in analyzing paid social performance data, extracting meaningful insights, and recommending actionable next steps. Ensures… more
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