- Publicis Groupe (New York, NY)
- …team and internal groups who own DSP/Programmatic Strategy, Multi-Touch Attribution , and Dynamic Creative Optimization. **Responsibilities** . Drive data science ... process of building audiences, sharing data with partners, and delivering audience-based performance outputs . Partner with the media, strategy and investment teams… more
- Netflix (New York, NY)
- …on the value of clean rooms for audience segmentation, measurement, and attribution . Sales Enablement & Client Consultation + Act as a strategic consultant ... and present data-driven proposals that enhance audience targeting and campaign performance . + Work closely with external partners, including advertisers, agencies,… more
- Amazon (New York, NY)
- …acquisition for Amazon Music. * Oversee and continue to improve tracking, attribution , and overall data access to analyze key metrics, including ROI. Establish ... ecosystem (eg Google, Apple Search Ads, 3P ad networks). * Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant… more
- MUFG (New York, NY)
- …to identify and implement impactful improvements + Develop and refine P&L attribution methodologies, leveraging data and analytics to deliver enhanced insights for ... location. This role may also be eligible for certain discretionary performance -based bonus and/or incentive compensation. Additionally, our Total Rewards program… more
- Citigroup (Getzville, NY)
- …business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family. The Global FTP function is ... **Job Family Group:** Finance **Job Family:** Balance Sheet & Balance Sheet Attribution Management **Time Type:** Full time **Primary Location:** Getzville New York… more
- Meta (New York, NY)
- …and set the right growth goals develop frameworks to implement marketing attribution models. 3. Develop machine learning models and optimization methods to improve ... marketing performance and maximize AR/VR product growth 4. Collaborate with our marketing, product, and engineering teams to identify insights and guide new product… more
- BMO Financial Group (New York, NY)
- …key market risk concepts including VaR, SVaR, Stress Testing, Profit Attribution Analysis and various backtesting methodologies. + Excellent understanding of global ... will vary based on the pay type of the position and may include performance -based incentives, discretionary bonuses, as well as other perks and rewards. BMO also… more
- Netflix (New York, NY)
- …in effectiveness or causal measurement such as Sales lift, Brand lift, attribution models, matched market testing, media mix modeling, Multi-Cell testing, A/B ... and working in international environments + Experience with independent agencies and/or performance marketers a plus + Experience with conversion APIs, data clean… more
- iHeartMedia (New York, NY)
- …to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, ... integrate them into BIN's broader social strategy. + Track analytics and performance metrics to optimize content and improve engagement. + Collaborate with internal… more
- Neuberger Berman (New York, NY)
- …Senior Vice President + Manage monthly client reports including written commentary, attribution analysis and company summaries + Create and update multiple valuation ... qualifications, certifications, experience, skills, seniority, geographic location, business sector, performance , shift, travel requirements, sales or revenue-based metrics, market… more