- Association of National Advertisers (New York, NY)
- …floor of a transformative platform that's poised to change how marketing performance is measured. Location New York City (hybrid) Position Summary We're looking ... adopt, and extract value from the Aquila platform. You'll translate complex performance data into clear, actionable insights, support adoption efforts, and ensure a… more
- M&T Bank (Buffalo, NY)
- …management, optimization and reporting. + Continuously optimize campaigns based on real-time performance data to maximize ROI and meet KPIs. + Collaborate closely ... resonates with target audiences. + Monitor, analyze, and report on campaign performance , providing actionable insights and recommendations to stakeholders. + Stay up… more
- Amazon (New York, NY)
- …where necessary. - Optimize against key metrics including CTR, open rates, attribution metrics, and engagement. - Leverage in-house CRM tools to increase campaign ... performance . - Track best practices, monitor industry trends, and...communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns. A day in the life The… more
- NBC Universal (New York, NY)
- …Peacock and Linear channels. Primary focus is developing insights into paid media performance , via techniques such as MMM and MTA, and transforming those insights ... models to guide decision-making, including Marketing Mix Models (MMM) and Multi-Touch Attribution (MTA) + Drive high quality insights, optimization, and adoption for… more
- Citigroup (New York, NY)
- …for various equity desks. Build libraries and risk tools for risk attribution analysis, allowing traders and quants to run custom scenarios, analyze portfolio ... risk, and view real-time performance metrics. Update model documents,... metrics. Update model documents, assess and track model performance and potential risks, and communicate with Model Risk… more
- Audacy (New York, NY)
- …creating solutions and delivering results for customers. This opportunity provides a performance -driven, sales culture - with the support and compensation our sales ... limited to: Podcasting, Streaming Audio, Over The Air, OTT Video, and digital performance media (SEO/SEM, Social) + Consistently use and maintain our CRM tool and… more
- Publicis Groupe (New York, NY)
- …marketing to real-world business goals. We use these models to understand past performance , predict future performance , and inform and optimize future decisions. ... models (eg classification, numeric forecasts, customer segmentation, customer propensity, attribution , etc.). + Produce accurate statistical analysis and ensure high… more
- iHeartMedia (New York, NY)
- …to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, ... **Golang** , and/or **Kotlin** + Architect solutions for scale, reliability, and performance within a **Kubernetes** and **AWS** -based infrastructure + Lead large,… more
- Amazon (New York, NY)
- …acquisition for Amazon Music. * Oversee and continue to improve tracking, attribution , and overall data access to analyze key metrics, including ROI. Establish ... ecosystem (eg Google, Apple Search Ads, 3P ad networks). * Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant… more
- Amazon (New York, NY)
- …including advertiser adoption, campaign management and optimization, advertiser performance , and insights across all Amazon surfaces (Console, Bulksheets, ... APIs, Attribution and Reporting) , including go-to-market , including go-to-market and partner integration. In this role, you will drive the roadmap for a large… more
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