- Intuit (San Diego, CA)
- …must include deep, practical knowledge of Canvas, data models, segmentation , personalization with Liquid, and cross-channel orchestration. + Demonstrable expertise ... in integrating Braze with other systems using its REST APIs and SDKs. You must be able to architect and troubleshoot data flows between platforms. + Proven experience translating complex business requirements into detailed technical design documents and BRDs,… more
- Bristol Myers Squibb (San Diego, CA)
- …name, brand name, logo, brand colors, positioning, messaging, campaign, segmentation , promotional strategy) understanding the relationship to clinical trial design ... + In partnership with Medical Affairs, supports development of KOL plans and engagements, and leverages KOL input in context of development programs and communicating evidence + Supports commercial needs and recommendations to guide CMC and GPS on trade… more
- Intuit (Mountain View, CA)
- …how the e2e product plays into the broader GTM strategy + Develop the segmentation and positioning strategy, and enable GTM readiness + Identify and unlock new ... opportunities for growth: customer segments, product experiences, and business models + Partner with Product on the roadmap and solution set to drive continued acquisition, engagement and monetization + Partner with Acquisition and Lifecycle teams across paid,… more
- Cardinal Health (Sacramento, CA)
- …using templated tools within Salesforce Marketing Cloud (SFMC); support testing, segmentation , and campaign personalization. + Maintain and evolve brand voice ... documentation to ensure internal consistency across departments. + Serve as a key partner with Legal and Compliance to ensure all messaging meets regulatory requirements, including HIPAA. + Contribute to marketing campaign execution through content… more
- ITW (Sacramento, CA)
- …end user awareness and drive purchase decisions. **Key Responsibilities** + Lead segmentation efforts to develop targeted profiles for the builder end user base. ... + Champion the tetraGrip strategy and go-to-market initiatives. Lead the execution of go-to-market strategies and promotions. + Influence the sales organization to drive the tetraGrip strategy through regular sales, customer and end user trainings. +… more
- Amazon (San Francisco, CA)
- …knowledge on analytics, AI and ML technology - Experience with customer segmentation , profiling, and targeting - MBA and/or computer science, engineering, technology ... background Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and… more
- VF Corporation (Costa Mesa, CA)
- …evolve the brand's global strategy, including market research, consumer segmentation , competitive analyses, benchmarking, and collaborative decision making with ... brand leadership to inform strategic choices and contextualize current performance._ . _Identify growth opportunities: Analyze industry category and adjacent business opportunities with crossover to Vans consumer. Use market information to identify… more
- Gilead Sciences, Inc. (Foster City, CA)
- …product profile within the market landscape. + Contributes strategically to HCP segmentation and stakeholder plans (MedOncs, RNs, NPs etc.), KOL plans, and key ... account management plans. + Establishes and tracks implementation, success and KPIs to measure the effectiveness of marketing tactics. Cross-functionally monitors performance to KPIs and adjusts tactical mix based upon measurement. + Drives product sales goals… more
- BMO Financial Group (San Francisco, CA)
- …a sustainable future, and an inclusive society. The Emerging Middle Market segmentation targets $10MM-$50MM in company revenues. The ideal candidate will have a ... strong COI (Center of Influences) network, established in the market place, and a proven track record in sales performance. This individual will join a tight knit team of energetic collaborators experienced in sales and in maintaining relationships. Continued… more
- Dodge Construction Network (Sacramento, CA)
- …of the marketing tech stack to support high-volume lead flow, segmentation , and campaign measurement; ensure seamless integration with sales andRevOpssystems ... **_Education Requirement_** Bachelor's degree in a related field or equivalent education and work experience **_Required Experience, Knowledge and Skills_** + **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation… more