- Publicis Groupe (New York, NY)
- …or Ad Server reporting, performance improvements, inventory troubleshooting, and audience segmentation * Collaborate with Project Management team to drive projects ... forward and support a streamlined approach to the operations. **Qualifications** + Bachelor's degree + 2-3 Years of Programmatic Media Buying experience (including Internships) + 1 Year experience in AdOps trafficking + Experience activating media in TTD,… more
- American Express (New York, NY)
- …lead others even with limited direct authority at times + Optimize targeting/ segmentation strategy in close partnership with Data Analytics, Card Product, and ... Finance teams + Analyze monthly results reporting, forecasting and budget activities for respective treatments + Ability to use results data and learnings to drive creative strategies that ladder up to broader team goals **Minimum Qualifications** + 2 years of… more
- US Bank (New York, NY)
- …functionalities including use of AI/machine-learning models, data integration, audience segmentation , and activation throughout the martech and adtech ecosystem. * ... Experience with digital audience management including Owned Media, Paid Media, Agencies, Email/Direct Mail audiences. * Experience in the financial services industry. * Proven experience in leading cross-functional teams and managing complex projects. *… more
- Warner Bros. Discovery (New York, NY)
- …performing and innovative product team; understand who the users are and the segmentation , identify the pain points of the target user segment(s), demonstrate user ... empathy when making Product/Feature trade-offs and tie our product strategy to company vision. Grow and mentor team members in building an inclusive environment of teamwork, risk- taking, and trust. Steer the holistic view of your product suite across… more
- Regeneron Pharmaceuticals (Sleepy Hollow, NY)
- …+ Develop rich account-level insights using patient-level data sets (including segmentation and opportunity assessment) + Oversee delivery of next best action ... models and HCP 360 view for field-force and reimbursement management + Support development of omnichannel marketing approaches and build measurement plans to maximize customer engagement + Perform digital and DTC reporting / analytics for consumer campaigns +… more
- Amazon (New York, NY)
- …other analytical tools for conducting data analysis - Experience with customer segmentation , profiling, and targeting Amazon is an equal opportunity employer and ... does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation… more
- Dow Jones (New York, NY)
- …of digital marketing principles, content distribution strategies, and audience segmentation . + Excellent analytical skills with the ability to interpret ... data and derive actionable insights. + Experience working with cross-functional teams, including Product and Newsroom, to execute audience monetization strategies. + Strong project management skills with the ability to manage multiple initiatives and… more
- Amazon (New York, NY)
- …retaining, and educating creators. Using existing and new communication mechanisms, segmentation , and data, we engage and educate Creators, collect Voice of ... the Creator feedback and translate learnings to product partners. We strive to empower and inspire creators with content, education, and support they need to be successful through all stages of the marketing funnel. This role will own Creator-facing marketing… more
- Citigroup (New York, NY)
- …achieve business results + Drive client value propositions, positioning, segmentation , pricing, targeting, channel strategies, and competitive differentiation to ... achieve preferred status as a partner to Citi clients - seeking to capitalize on the existing strengths of our custody business and proprietary branch network. + Manage client and competitor market research, develop product innovation roadmap, and address… more
- Google (New York, NY)
- …or Go). + Experience utilizing quantitative methods in user persona or segmentation research. Preferred qualifications: + Master's or PhD degree in Human-Computer ... Interaction, Cognitive Science, Statistics, Psychology, Anthropology, or related field. + 8 years of experience conducting UX research on products. + 7 years of experience working with executive leadership (eg, Director level and above). + 5 years of… more
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