- RVO Health (New York, NY)
- …evaluate and grow retention and LTV by segment. + Create and refine segmentation strategies for known users. + Lead initiatives to expand first-party data collection ... across onsite and lifecycle touch points. + Develop lifecycle KPIs and regularly report on performance, insights, and recommendations to senior leadership. + Optimize campaign performance through A/B testing, multivariate testing, and iterative learning.… more
- Capgemini (New York, NY)
- …+ Solid knowledge of omnichannel concepts (eg, customer journeys, segmentation , digital marketing, CRM, content personalization) + **Experience with Salesforce ... (eg, Health Cloud, Sales Cloud).** Experience **supporting CRM implementations, enhancements, and omnichannel orchestration use cases.** Proven track record of core consulting skills, including meeting and workshop development and management, deck writing,… more
- Amazon (New York, NY)
- …implementation of a robust technology stack (eg mobile attribution partner, data segmentation layer, fraud prevention tool etc.). Amazon is an equal opportunity ... employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors,… more
- Citigroup (New York, NY)
- …achieve business results + Drive client value propositions, positioning, segmentation , pricing, targeting, channel strategies, and competitive differentiation to ... achieve preferred status as a partner to Citi clients - seeking to capitalize on the existing strengths of our custody business and proprietary branch network. + Manage client and competitor market research, develop product innovation roadmap, and address… more
- Marc Jacobs (New York, NY)
- …deliverables CRM & Customer Analytics + Develop and manage customer segmentation strategies that enhance personalization, retention, and lifetime value. + Analyze ... customer cohorts and behavior across acquisition, repeat, churn, and reactivation, identifying trends that inform future strategy. + Build and maintain CRM performance dashboards measuring campaign effectiveness, customer journeys, lifecycle stages, and… more
- The Hertz Corporation (Albany, NY)
- …Whether your background is in contact center operations, loyalty strategy, customer segmentation , or CX design, you know how to lead complex teams, drive ... execution at scale, and connect service to business impact. The ideal candidate will bring: + Experience leading or influencing high-volume customer support, loyalty programs, or other customer operations + A strong foundation in operational leadership - you… more
- Acxiom (Albany, NY)
- …with industry use cases in marketing analytics, modeled propensities, or pre-built segmentation systems + Experience with model and data security best practices, ... including access control, encryption, and compliance frameworks. **\#GD17** **Primary Location City/State:** Homebased - Conway, Arkansas **Additional Locations (if applicable):** Acxiom is an equal opportunity employer, including disability and protected… more
- DoorDash (New York, NY)
- …management and interpersonal skills + Experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems Why You'll Love ... Working at DoorDash + We are leaders - Leadership is not limited to our management team. It's something everyone at DoorDash embraces and embodies. + We are doers - We believe the only way to predict the future is to build it. Creating solutions that will lead… more
- Carrington (Albany, NY)
- …and template maintenance. + Email sending and scheduling. + List management and segmentation building. + List imports and data mapping. + Workflow construction and ... upkeep + Multi-variant testing (A/B testing, imagery, and calls to action) + Landing pages, forms, and blog pages + Campaign monitoring and performance reporting. + Maintain library of email templates for sales within the CRM. + Tactically work on various… more
- WNYC, NY Public Radio (New York, NY)
- …through lifecycle marketing. + Leverage Salesforce Marketing Cloud and utilize a segmentation strategy to develop and execute compelling user journeys and campaigns ... + Segment customers into meaningful and actionable cohorts, conduct A/B and multivariate tests, and track and analyze performance. + Manage digital advertising strategies, including paid search, display, and social media ads, to drive fundraising growth. +… more