- New York Times (New York, NY)
- …strategy, execution, and optimization + You will design and manage audience segmentation , creative rotation, and budget pacing + Develop testing roadmaps to improve ... performance outcomes across audiences, creative, bidding, and placements + Collaborate with the in-house media strategy team to develop advertising formats based on performance insights + You will collaborate with analytics team members to implement testing… more
- American Express (New York, NY)
- …and Commercial customers- this includes research on new data elements, reviewing segmentation , meeting with risk and analytic partners, and helping marketers submit ... requests accurately in our eligibility platforms. + Reviews all list request submissions for accuracy, finalizes with marketing, and provides clear instructions to list execution team members to code and create file for delivery. + Provide subject matter… more
- Medtronic (New York, NY)
- …levels. + Recommend and monitor inventory levels in alignment with customer segmentation and pricing & contracting strategies. Coordinate and execute Phase-In and ... Phase-Out activities for product launches. + Mitigate field inventory-related expenses (scrap, obsolescence, and physical gain/loss). + Assist sales field or lead efforts in accounts to obtain signed Consignment Agreements (CA) and Inventory Schedules (IS).… more
- New York Times (New York, NY)
- …campaign execution and optimization + You will design and manage audience segmentation , creative rotation, and budget pacing + You will develop testing roadmaps ... to improve performance outcomes (test audiences, creative, bidding, placements. + Collaborate with in-house media strategy team to develop and build advertising formats based on performance insights + Collaborate with analytics team members to execute testing… more
- LinkedIn (New York, NY)
- …book of business, leveraging LinkedIn's various tools and processes for book segmentation and engagement + Collaborate with clients to understand their marketing ... objectives, target audience, and overall business goals to provide best-in-class customer engagement + Build relationships with clients, develop and implement comprehensive digital marketing strategies tailored to each client's unique needs and budget. +… more
- CVS Health (New York, NY)
- …organization. Develop a working knowledge of customer journeys, personas and segmentation within your portfolio of value streams. Utilize user-centered design ... approaches to define the customer problem / opportunity with cross-functional teams to develop concepts, wireframes, and prototypes, through facilitation and hands-on work. Partner with accessibility, research, and content strategy resources to ensure… more
- BGB Group (New York, NY)
- …methods, statistical modeling and machine learning expertise, you'll optimize customer segmentation , trend analysis and ROI. As a technical leader, you'll ... collaborate with cross-functional teams, and translate complex findings into actionable recommendations. A Day in the Life + Deliver actionable business and marketing insights to stakeholders through analysis, research and modeling + Develop, maintain and… more
- Scotiabank (New York, NY)
- …about the market and identify corresponding opportunities, such as: market segmentation , market development, market refinement etc. + Generating internal insights: + ... Bringing in feedback and insights from our internal front-end teams, middle-office, back-end teams, control functions and our partners to strengthen the GTM approach and offering + Proactively identifying opportunities to close out gaps and/or inefficiencies… more
- IQVIA (New York, NY)
- …Expertise in overall programmatic landscape, programmatic buying (DSP) and audience segmentation (DMP). + Demonstrated experience in display, video, social and/or ... DSP partners, and external data or media providers (DV 360, TTD, Media Math, LiveRamp etc.) + Experience extracting and analyzing campaign reporting data and using this to share recommendations with internal teams + Awareness of CAN-SPAM, CASL, CCPA, GDPR, and… more
- Amazon (New York, NY)
- …analysis * Understands the needs and wants of the different consumer demographics, product segmentation , key selling weeks, and seasonal demand. A day in the life A ... day in the life You will make a positive impact on customer experience through continuous monitoring of Zappos.com and competitor sites through the lens of the customer. The ideal candidate will be experienced in using the tools and reports to develop a deeper… more