• Product Marketing Manager

    Comscore (Raleigh, NC)
    …and marketplace intelligence + For each product launch, conduct market segmentation analysis, define ideal customer profiles, define launch phases, develop product ... positioning/value props, establish pricing/packaging, and articulate KPIs for benchmarking. + Own the development of customer/external roadmaps for different customer segments, with a bias towards agility and accuracy. + Ensure sales readiness by producing… more
    Comscore (06/25/25)
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  • Marketing Manager- East Carolina University

    ARAMARK (Greenville, NC)
    …of the customised proposition driven by insight and a deep knowledge of customer segmentation and need states. + Develop and deliver a program of consumer engagement ... activities that deliver business objectives (awareness, participation, spend, day part, happiness, and fun/engagement) + Work with the internal Purchasing team to harness supplier relationships to drive sales and budgets to support the marketing and… more
    ARAMARK (06/25/25)
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  • Sr Digital Mktng Specialist

    Honeywell (Charlotte, NC)
    …. Launch and execute accounts-based marketing (ABM) campaigns including segmentation , positioning, messaging, creative concepts, campaign books, content strategy, ... customer journey, asset production, content approval, and campaign deployment in paid, earned shared and owned (PESO) channels to generate marketing generated pipeline (MGP). . Analyze our competitive landscape and customer insights to develop strategic… more
    Honeywell (06/25/25)
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  • Sr. Business Operations Analyst

    Zoom (Raleigh, NC)
    …quote-to-cash, renewals, and upsells within a SaaS environment. + Customer Segmentation : Understanding of SMB, mid-market, and enterprise personas and how ... system processes support each. + Retention & Growth Strategies : Experience with upselling, cross-selling, and proactive customer success initiatives. + Systems & Tooling : Proficiency in CRM and GTM tools such as Salesforce, Clari, and related GTM systems. +… more
    Zoom (06/25/25)
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  • Marketing Data Consultant

    First Horizon Bank (Charlotte, NC)
    …Analytics, Integrated Marketing and/or Brand Strategy teams to define audience, segmentation , and measurement requirements for program and campaign delivery across ... multiple channels. + Leverage available tools to build and design models and data processes to shape strategic audiences and segments for activation across channels. + Perform as a Data Cloud subject matter expert. + Work with cross-functional teammates to… more
    First Horizon Bank (06/21/25)
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  • Director, Data Center Vertical Strategy

    Xylem (Charlotte, NC)
    …the execution of the regional segment strategies through driving value-based segmentation and alternatives analysis, including combined visibility of new product ... development, emerging market expansion, emerging technology, trends, or acquisition opportunities. + **Collaboration with Product Managers and Sales:** Collaborate closely with Product Managers and sales colleagues to ensure the identification of enterprise… more
    Xylem (06/19/25)
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  • Vice President, Growth, Product Marketing…

    Evolent (Raleigh, NC)
    …operational counterparts across the company . Drive customer and market segmentation insights through research and analysis; develop strategies to tailor messaging ... and product capabilities to increase value and differentiation . Train the in-market team on messaging and competitive intelligence . Collaborate with internal teams, including other Growth leaders, product development, and operations, to understand the core… more
    Evolent (06/19/25)
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  • Sr Procurement Manager - Facilities Management

    ThermoFisher Scientific (Morrisville, NC)
    …category plans to support business requirements. Proficient in category and supplier segmentation to effectively focus on key suppliers. + Engages and supports ... division/site procurement teams and other colleagues to qualify key suppliers & migrate spend from incumbent, poor performance suppliers. + Ensure compliance with internal controls, regulatory requirements, and sustainability goals in all procurement… more
    ThermoFisher Scientific (06/18/25)
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  • Senior Marketing Performance Analyst

    MetLife (Cary, NC)
    …* Experience with Statistical tools (R, SAS, Python) and techniques eg segmentation , regression modeling and customer lifetime value * Prior experience with Alteryx, ... or similar data automation platform. * Attitudinal and Social Media measurement tools (Medallia, Sprinklr, etc.) * Web analytics and testing tools (Adobe Analytics, Customer Journey Analytics Adobe Target, Google Analytics) At MetLife, we're leading the global… more
    MetLife (06/18/25)
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  • Associate Director, Channel Analytics, Nephrology

    Otsuka America Pharmaceutical Inc. (Raleigh, NC)
    …outcomes of different marketing strategies. + Evaluate customer and campaign segmentation to ensure efficient targeting and resource allocation. **Collaboration & ... Stakeholder Management** + Act as a strategic thought partner to marketing, sales, and finance teams, translating analytics into business impact. + Work closely with data science, data engineering, and external analytics vendors to refine models and… more
    Otsuka America Pharmaceutical Inc. (06/17/25)
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