- Parker Hannifin Corporation (Mineral Wells, TX)
- …development and implementation of strategic marketing initiatives, including market segmentation , competitive and pricing analysis, new product development, and ... product commercialization. The MDM partners closely with the Division Management Team and Group Sales to design and execute comprehensive marketing plans encompassing market coverage, channel strategy, communications, sales planning, and subject matter… more
- Insight Global (Austin, TX)
- …companys brand . Build and execute email campaigns, including list building, segmentation analysis, browser and testing and email publishing . Develop, execute, and ... analyze email automation and workflows for various branch and department needs . Develop, execute, and analyze A/B testing for optimal email performance . Monitor and drive email campaign targets reporting and tracking processes, along with testing… more
- Google (Austin, TX)
- …subject matter expert on GTM strategy and operationalization levers (eg, segmentation , compensation), utilize deep understanding to guide executive leaders and ... cross-functional teams on all strategy and initiatives. + Oversee the development of data-driven insights and strategic recommendations to solve complex business problems and unlock new opportunities for growth. + Represent North America GTM in global strategy… more
- IBM (Austin, TX)
- …for driving them to closure * Differentiates customers within client segmentation to effectively target market opportunity - install, new logo, competitive. ... * Aide in opportunity identification from assigned clients and create upsell/ cross-sell opportunities * Identify customer business needs and articulate both the value and differentiator of Red Hat solutions and how they can address these needs * Collaborate… more
- Texas A&M University System (College Station, TX)
- …Communications Manager also designs and implements targeted campaigns based on customer segmentation , utilizing both email and direct mail channels through the CRM ... system. Additionally, this role oversees the execution of comprehensive communication plans for graduate and undergraduate programs, develops data-driven reports to evaluate trends and campaign effectiveness, and plays a key role in managing campus-wide… more
- Lumen (Austin, TX)
- …and payment processing. + Develop and optimize collection strategies, segmentation , promise-to-pay workflows, and write-off rules. + Configure and manage ... payment lots, return lots, clearing, and open/residual item handling. + Integrate FICA with payment providers (gateways, credit cards, wallets) and ensure secure processing. + Use BRF+ to build and manage rules, decision tables, and automate workflows across… more
- Public Storage (Plano, TX)
- …conversions, and lower acquisition costs. + Conduct keyword research, audience segmentation , bid management, and ad copy testing to maximize campaign performance. ... + Monitor industry trends and platform updates to inform and evolve best-in-class paid search practices. Social Media Management + Lead the strategy, activation, and optimization of lower-funnel paid campaigns across all major social media channels (Facebook,… more
- Lumen (Austin, TX)
- …further technical proof and validation. Support customer validation, market segmentation , and competitive technical analysis to refine marketing strategies. Drive ... thought leadership to technical audiences through various channels such as webinars, blogs, and communities. **Content Strategy and Development:** Create in-depth technical content for lumen.com, including detailed product descriptions, technical blogs, white… more
- General Motors (Austin, TX)
- …+ Exposure to software defined networking, zero trust security models, micro segmentation and second layer of defense technologies + Experience in enterprise ... integration, common integration patterns (batch, micro-batch, near real-time and real time) and ETL tools + Working knowledge of Hadoop, Spark, Object Storage (ADLS/S3), Event Queues + Demonstrated knowledge and implementation experience of Data Streaming… more
- Abbott (Austin, TX)
- …go-to-market strategy with Commercial leadership, including key performance indicators, segmentation , and account/customer targeting + Forecast launch demand to ... ensure adequate product supply + Develop KOL strategy and create physician champions for the product + Collaborate with Public Affairs in deciding and executing appropriate media communications + Track and report launch progress to senior leadership and key… more