- NBC Universal (Universal City, CA)
- …and deeply understand key audience segments. Create and evolve audience segmentation frameworks and personas, deliver actionable tools, and ensure ... and qualitative research methodologies (eg surveys, focus groups, semiotics, ethnography, segmentation , etc.). + Demonstrated success leveraging data and… more
- Walmart (San Bruno, CA)
- …capabilities, and personalization capabilities with growing member reach. We are seeking a ** Senior Data Scientist to join its Media Science and Experimentation ... data -sharing pipelines that support both campaign measurement and audience activation. + **Design and implement advanced GenAI solutions...tests. **What you'll bring:** + Proven experience as a Senior Data Scientist with a focus on… more
- Walmart (San Francisco, CA)
- …will bring expertise in building identity resolution graphs, a deep understanding of audience segmentation , and a strong grasp of the digital advertising ... will bring expertise in building identity resolution graphs, a deep understanding of audience segmentation , and a strong grasp of the digital advertising… more
- Ross Stores, Inc. (Dublin, CA)
- …with continuous learning opportunities and development for our teams\. **GENERAL PURPOSE:** The Senior Marketing Data Analyst plays a key role in driving ... model results to generate insights that inform marketing investment decisions\. **Analyze Customer Data and Audience Insights** * Analyze customer data to… more
- Intuit (San Diego, CA)
- …TurboTax. The Marketing Data Operations Team is looking for an experienced Senior Marketing Operations Manager to drive marketing audience execution for the ... channels including CRM, Online Advertising, Customer Success and more. + Own audience execution across multiple technologies including Customer Data Platform… more
- Ketchum (Los Angeles, CA)
- …engine marketing platforms (Google Ads, Microsoft Ads), bidding strategies, audience segmentation , and attribution models. + Experience with data tools such ... Let's talk. Come belong at Ketchum! **Overview:** We are seeking a strategic, data -driven, and results-oriented ** Senior Manager of Paid Search (SEM)** to lead… more
- Nexon America Inc (El Segundo, CA)
- …media platforms (TikTok, Instagram, X, Facebook) * Guide platform best practices-testing, audience segmentation , tone, and creative-across both CRM and social ... play, and grow with us. Ready for a new challenge? Summary of Position The Senior Manager, CRM & Social is Nexon America's senior -most expert in owned-channel… more
- Publicis Groupe (Los Angeles, CA)
- …attribution modeling, and performance optimization preferred * Experience with audience analytics projects including segmentation , behavioral analysis, and ... Agency capabilities include website development, CRM, brand and business strategy, data science and analytics, media planning, media buying, performance media,… more
- Abbott (Alameda, CA)
- …for customer engagement and retention, primarily focused on the MyFreeStyle App ** Segmentation ** : Define audience segments and establish KPIs **Marketing ... diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor… more
- VF Corporation (Costa Mesa, CA)
- …Integration:** + Develop a robust channel strategy that optimizes platform roles, audience segmentation , and content formats. + Identify and leverage ... you do?** A day in the life of a ** Senior Manager of Brand Social** at Vans looks a...drive cohesive storytelling and omnichannel consumer experiences, while leveraging data -driven insights to optimize performance and innovate Vans' social… more