- Acxiom (Albany, NY)
- …**Co-Create Content and Messaging Strategies** * Advise clients on audience segmentation strategies using Acxiom and other data sources. * Develop content ... Audience Manager Platform Certification) * Knowledge of Acxiom data products **\#GD17** **Primary Location City/State:** Homebased - Conway, Arkansas… more
- Amazon (New York, NY)
- …programs or marketing campaigns from concept to completion - Experience in audience segmentation and targeting - Experience in online retail/B2C marketing ... Amazon Digital Advertising (ADA) team is seeking an innovative, results-oriented Senior Media Buyer to drive the marketing strategy/planning, execution, optimization… more
- MetLife (New York, NY)
- …measures performance as we move to marketing automation leveraging a customer data platform. This individual will report within our Performance Marketing Analytics ... closely with key stakeholders across the enterprise as the Data Lead for their assigned Line of Business. *...on critical, large scale, highly visible marketing campaigns * Audience Definition: Discover, define and create targeted audiences *… more
- Publicis Groupe (New York, NY)
- …as DSP or Ad Server reporting, performance improvements, inventory troubleshooting, and audience segmentation * Collaborate with Project Management team to drive ... is at the forefront of the converging marketplace building data -informed, tech-enabled media to help marketers connect with consumers...Team is looking to add a talented and motivated Senior Media Analyst to help drive our cross-channel media… more
- Charlotte Tilbury (New York, NY)
- …drive overall US Brand awareness. + Management of Charlotte Tilbury's audience segmentation strategy + Responsible for Data Clean Room integration to ensure ... + 6+ years level experience of digital marketplace media landscape. + Data driven analyst + 6+ years of experience supporting digital marketplace, including… more
- Warner Bros. Discovery (New York, NY)
- …underperforming formats, and double down on successful programming.** **In partnership with Audience teams, develop an audience segmentation strategy that ... strategies in a streaming or digital video business.** **Deep expertise in audience data , content performance analytics, and digital viewership behaviors.**… more
- TIAA (New York, NY)
- …To apply, visit https://careers.tiaa.org/global/en/ & search Job Title. Related Skills Audience Insights, Audience Segmentation , Budgeting, Campaign ... product offerings. Communicate insights from analyses to management and senior leadership team to enable data driven...management and senior leadership team to enable data driven decision making and improve business performance and… more
- Dow Jones (New York, NY)
- …instrumental in the creation of new dashboards and metrics that will help with audience segmentation projects. You will provide daily research support to the ... editor and will be the liaison between Opinion and senior managers in Product, Marketing, Finance, and Engineering who...and reporters how to use tools and think about audience data + The ability to turn… more
- Synchrony (New York, NY)
- …AI, to enhance customer acquisition and engagement campaigns. + Drive cross-channel audience segmentation and targeting, leveraging a deep understanding of the ... + Proficiency in advanced marketing technologies, including analytics platforms, audience segmentation tools, machine learning applications, and proprietary… more
- FleishmanHillard (New York, NY)
- …built cross-channel campaigns that move reputations and understand how to reach the right audience with the right message at the right time - especially in a ... Design and oversee paid media strategies - including sponsored content, audience targeting, and performance optimization across platforms like LinkedIn, Meta,… more