- Lowe's (Mooresville, NC)
- …and 7+ Years in Marketing, CRM, Media or related work experience *7+ Years Segmentation , Customer Data Platform(CDP), and Audience marketing experience *3+ ... **Your Impact** The Senior Manager of Customer Data Activation...analytics, and technology. * Define, recommend, and execute best-in-class audience segmentation and targeting strategies leveraging behavioral,… more
- Ketchum (Raleigh, NC)
- …engine marketing platforms (Google Ads, Microsoft Ads), bidding strategies, audience segmentation , and attribution models. + Experience with data tools such ... Let's talk. Come belong at Ketchum! **Overview:** We are seeking a strategic, data -driven, and results-oriented ** Senior Manager of Paid Search (SEM)** to lead… more
- FleishmanHillard (Charlotte, NC)
- …of integrated influencer campaigns across brand portfolios and businesses. Understands audience segmentation and can customize influencer programs that align ... global communications agency, has an immediate opening for a Senior Vice President influencer strategist for our Brand Marketing...based on variables including but not limited to, usage, audience data , performance metrics and content formats.… more
- Cengage Group (Raleigh, NC)
- …To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/ . The ** Senior Marketing Automation Specialist** position at Cengage offers an ... Builder, Automation Studio, Salesforce Connector, Distributed Marketing, Mobile Studio and Audience Builder. + EMAIL MARKETING | Proficient in email marketing… more
- Deloitte (Charlotte, NC)
- …implementation, development of customer risk rating models, customer segmentation , threshold tuning, customer/account/transaction data modelling, management ... Senior Consultant, Anti-Money Laundering Analytics About Deloitte Regulatory,...transform their organizations. Join our team and use advanced data , AI, and emerging technologies with industry insights to… more
- MetLife (Cary, NC)
- …measures performance as we move to marketing automation leveraging a customer data platform. This individual will report within our Performance Marketing Analytics ... closely with key stakeholders across the enterprise as the Data Lead for their assigned Line of Business. *...on critical, large scale, highly visible marketing campaigns * Audience Definition: Discover, define and create targeted audiences *… more
- Lumen (Raleigh, NC)
- …connects the world. We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly. Together, we are building ... further technical proof and validation. Support customer validation, market segmentation , and competitive technical analysis to refine marketing strategies. Drive… more
- TD Bank (Charlotte, NC)
- …within Financial Crimes Risk Management (FCRM) and works on various systems and data related projects that relevant to AML processes, design solutions that include ... management of analytics/metrics and the creation and management of data ecosystems. The candidate in this role will work...technology throughout project delivery + Works independently as the senior or lead business analyst and coaches and guides… more
- Lowe's (Mooresville, NC)
- …deep knowledge of media mix modeling, paid media platforms, programmatic buying, and audience segmentation as well as proven leadership experience managing teams ... + Provide feedback to Product and Tech teams on planning tools and audience segmentation features. + Participate in go-to-market strategy and development of… more
- Navient (Raleigh, NC)
- …+ Own all aspects of campaign strategy development, creative briefing, audience segmentation , journey pathing, campaign execution, creative A/B testing, ... 3+ years of experience developing lifecycle/CRM engagement programs + Experience in audience segmentation and targeting using database information and real-time… more