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- …of a wide range of data-driven marketing initiatives including member insights, audience selection , trigger qualification, suppressions, and segmentation + Own ... development of campaign briefs/user stories and contribute to data requirement briefs to execute a range of marketing campaigns through owned channels (such as email, push, and in-app messaging) and paid media (such as national and local broadcast, radio,… more
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- …. Driving a continuous test & learn agenda across channel strategy, offers, audience selection , and creative strategy . Monitoring campaign performance and ... Launch and drive a continuous test & learn agenda across channel strategy, offers, audience selection , and creative strategy - laddering up to the long-term… more
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