- American Medical Association (Chicago, IL)
- …personalized campaigns while enhancing campaign performance, learners' engagement and audience growth. RESPONSIBILITIES: Manage and Implement Personalization Plans + ... AMA Ed Hub users, leveraging personalization as a key driver of increase audience relevance, conversion and retention. + Develop data-driven audience segments to… more
- OneMain Financial (Baltimore, MD)
- …Lead ongoing performance analysis to identify opportunities for optimization across audience targeting, creative execution, and channel mix. + Recommend campaign ... creatives to pause, scale, or test further based on data-driven insights. + Audience Targeting & Data Strategy + Collaborate with analytics teams and 3rd-party data… more
- Imperative Care (Campbell, CA)
- …strategies aligned with business objectives, focusing on lead generation and audience engagement. Manage and optimize all digital marketing channels, including ... website optimization. Develop and execute targeted campaigns for defined audience segments (physicians, staff, fellows, hospital administration, etc.). Utilize… more
- SHRM (Alexandria, VA)
- …Optimizer (AJO). The Lead works cross-functionally to transform creative and audience strategy into deployable, data-driven journeys that deliver personalized and ... campaigns in Adobe Journey Optimizer (AJO), ensuring flawless execution and audience alignment. + Translate journey and campaign requirements from strategy briefs… more
- NBC Universal (Miami, FL)
- …a key role in advancing the use of data and analytics to drive audience engagement and digital growth across Telemundo's digital ecosystem. This role focuses on ... Responsibilities: + Lead analytics initiatives that evaluate digital content and audience behavior across platforms. + Develop actionable insights to optimize… more
- Publicis Groupe (New York, NY)
- …briefs and respond as relevant + Work with strategic solutions and audience outcome teams to develop recommended audience approaches, including identifying ... sources of growth, segmenting and prioritizing audiences, and developing audience data strategies + Develop a strong understanding of target audiences, including… more
- Warner Bros. Discovery (Burbank, CA)
- …and offices across the globe. **The Job:** The Director of Owned Media & Audience Growth is responsible for shaping and executing the vision for Warner Bros. Games' ... personalization, segmentation, journey orchestration). Develop the strategic framework for audience growth, retention, and monetization. Align business and marketing… more
- Wounded Warrior Project (Jacksonville, FL)
- …strategy, content creation, media production, paid and organic social, and audience insights to ensure the organization's messaging is clear, consistent, and ... executing data-driven, cross-channel campaigns that amplify the mission, deepen audience engagement, and elevate the organization's brand presence among veterans,… more
- New York Times (New York, NY)
- …products. You will be a central hub of knowledge, using deep analysis of our audience and ad products to empower our Sales, Strategy and Product teams. You will ... You will report to the Director, Measurement in the Audience and Insights Group. Responsibilities: + You will lead...about The New York Times advertising platform and its audience . + You will monitor datasets to identify emerging… more
- WNYC, NY Public Radio (New York, NY)
- …has ambitious goals to reach new, diverse audiences through impactful, audience -focused journalism. Our reporters produce content for live air, on-demand podcasts ... Draw on these relationships for scoops and insight our audience can't get elsewhere. + Work with the Day-of...give daily utility, answering pressing questions and driving daily audience habits. + Produce service-focused journalism in text and… more