- General Motors (Lansing, MI)
- …The ideal candidate will be an expert in performance marketing analytics, media optimization, and audience strategy , with proven ability to translate ... years of experience leading cross-functional teams in marketing measurement, media optimization, or audience strategy . + Degree in Marketing , Data… more
- US Tech Solutions (New York, NY)
- **Job Description:** + The client is seeking a Marketing Audience Development Strategy Lead to join our US Ads Marketing team, focusing on audience ... environments. **Responsibilities:** + Develop and execute audience strategy for major US Ads marketing events....preferred; B2C also considered. + Industry experience in advertising, media , TV, or broadcasting is a plus. + Highly… more
- Publicis Groupe (Chicago, IL)
- …and scale across our integrated media approach. **Overview** The Director, Audience Strategy , DTAI will play an integral role in operationalizing and ... on behalf of our clients, while partnering closely with Strategy , Activation, Operations, Media Analytics and AdOps...limitations) + Partner with the VP, Audience Strategy to understand the landscape of Marketing … more
- Publicis Groupe (Chicago, IL)
- …and scale across our integrated media approach. **Overview** The Manager, Audience Strategy , DTAI will help operationalize and scale the Audience ... the ever-changing universe of ad tech, data management, data-driven marketing , and enables a data-first strategy throughout... practice at Infinite Roar. In partnership with the Audience Strategy practice lead, this role will… more
- WNYC, NY Public Radio (New York, NY)
- …Gothamist, WQXR, and live events programming. This is a highly-visible role for a media marketing expert who thrives on owning their portfolio and working ... Manager, Marketing & Audience Development Audience...regularly sharing successes with stakeholders at all levels. Brand Marketing & Strategy + Define and evolve… more
- Publicis Groupe (Chicago, IL)
- …MRI, and GWI + Excellent understanding of Media Fundamentals, enabling connection of audience strategy to media approach + Excellent written and verbal ... analytics, and insights, content and creative production, communications and strategy , finance and marketing , and sociology, psychology,...Media always starts with an audience . Audience Design is the intersection of Strategy ,… more
- Ford Motor Company (Dearborn, MI)
- …strategic development and execution of audience segmentation and profiling to inform marketing and media plans for both Ford and Lincoln brands. This role ... spearheading audience creation for deployment across paid media and owned marketing channels, and serving...you'll do ** + Lead audience segmentation strategy and profile development used to inform messaging/ media… more
- Publicis Groupe (Chicago, IL)
- …liberal arts disciplines. **Overview** Media always starts with an audience . Audience Design is the intersection of Strategy , Data & Tech applied to ... is a mix of researchers, strategists and technology experts and consultants. The Audience Strategy Associate Director will support internal agencies and clients… more
- Publicis Groupe (Chicago, IL)
- …establish partner alignment to help shape marketing and content strategies + Represent Audience Strategy as the in-house expert in how 1P and 3P audience ... the ever-changing universe of ad tech, data management, data-driven marketing , and enables a data-first strategy throughout...toward action. The Associate Director will work with the Audience Strategy practice leads and DTAI leadership… more
- Cisco (Denver, CO)
- …We are seeking a strategic and data-driven individual to lead our Audience Strategy team as part of the broader Marketing Ops organization as the Senior ... team will responsible for: . Audience targeting/segmentation strategy and data acquisition efforts across all marketing...sales campaigns. . Partner with channel owners (email, paid media , sales) to develop and refine audience … more