- Publicis Groupe (New York, NY)
- …needs + Define and guide new ways of working that enable an audience strategy to inform creative, content, media , and analytics workflows through the lens of ... scientists, analysts, researchers, strategists, and consultants. The Senior Vice President, Audience Strategy will support VOne internal agencies and clients… more
- Publicis Groupe (New York, NY)
- …MRI, and GWI + Excellent understanding of Media Fundamentals, enabling connection of audience strategy to media approach + Excellent written and verbal ... analytics, and insights, content and creative production, communications and strategy , finance and marketing , and sociology, psychology,...Media always starts with an audience . Audience Design is the intersection of Strategy ,… more
- Publicis Groupe (Irving, TX)
- …7-10 years of relevant professional experience in building & implementing data driven marketing / audience strategies across paid media and/or CRM/lifecycle + ... **Overview** We're looking for a Director of Audience Strategy to work with clients...Understand how to quantify (and socialize) the impact of audience strategies on revenue, media efficiency, and… more
- Santander US (Boston, MA)
- Director, Social Media & Influencer Marketing Strategy , Boston, MA Country: United States of America **Your Journey Starts Here:** Santander is a global ... Develop and execute a comprehensive social media strategy aligned with the bank's marketing goals...advocates who align with the bank's values and target audience . + Design and execute influencer campaigns to amplify… more
- Warner Bros. Discovery (Washington, DC)
- …oversee a newly expanded, dual-mandate organization responsible for driving long-term audience strategy and enabling real-time editorial decision-making with ... insight, coverage guidance, and performance feedback. + A central ** Audience Strategy & Insights team** that owns...as a cross-functional partner to leaders in Editorial, Product, Marketing , Growth, and Data to create shared objectives and… more
- Microsoft Corporation (Washington, DC)
- …field AND 5+ years integrated marketing (eg, digital, relationship, social media , campaign), event management, marketing strategy , business planning, ... field AND 3+ years integrated marketing (eg, digital, relationship, social media , campaign), event management, marketing strategy , business planning, … more
- Nexstar Media Group (Lubbock, TX)
- …social media posting for effectiveness, and reputation + Execute a social media strategy through platform determination, goals and metrics, messaging and ... data/metrics) and recommend updates and changes to the social media strategy Requirements & Skills : +...of what's newsworthy + Knowledge of online promotions and/or marketing + Positive attitude, detail and audience … more
- LinkedIn (Mountain View, CA)
- …**Basic Qualifications** + 9+ digital marketing experience across various paid media channels, leading media strategy , A/B testing, scaling & ... marketing team, which advances thought leadership on paid media strategies and implements best practices to drive LinkedIn's... Program Management** + Influence and lead full-funnel paid media strategy and execution, serving as a… more
- Lowe's (Mooresville, NC)
- …Product Development** + Stay current on trends in retail media , programmatic, and audience -based buying to inform media strategy . + Provide feedback to ... is crucial in connecting retail data, customer insights, and marketing strategy to drive measurable business outcomes...deep knowledge of media mix modeling, paid media platforms, programmatic buying, and audience segmentation… more
- Wayfair (Boston, MA)
- …and market trends. What You'll Need: + 8+ years of experience in digital media strategy , planning, or buying, with specific depth in YouTube and programmatic ... and lift studies. + Experience with programmatic best practices, including audience strategy , inventory management, frequency control, brand safety, and… more