- Mallinckrodt Pharmaceuticals (Bridgewater, NJ)
- …Strategic Omnichannel Planning + Translate brand objectives into integrated HCP and patient engagement strategies, spanning personal promotion, non-personal ... insights on hybrid engagement models, telehealth integration, and evolving HCP /patient expectations into brand strategy. Omnichannel Orchestration & Execution +… more
- Pfizer (New York, NY)
- …of digital addressable audiences used across paid, owned and earned Consumer and HCP touchpoints for the Pfizer BioPharma US business. As a critical member of ... In this role you will partner with Integrated Media Strategy, Analytics, Brand Marketing , Performance Media team, Measurement and other key CMO commercial teams to… more
- AbbVie (San Juan, PR)
- …and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional ( HCP ) and non HCP stakeholders) and synthesize the insights ... identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter. +… more
- Terumo Medical Corporation (Somerset, NJ)
- …is responsible for managing Terumo sponsored external health care professional ( HCP ) Professional Medical Education programs including CEU and CME accredited ... KOL relationships. **Job Details/Responsibilities** + Works with other Medical Groups, Marketing , Sales, Regulatory and Compliance to assure business objectives are… more
- Sanofi Group (Cambridge, MA)
- …range of primary and secondary datasets (including specialty pharmacy/distributor data, HCP & patient-level transactions, and both syndicated and custom national ... of KPI reports for the broader Commercial team, leveraging insights from Marketing , Sales, PSS, and Market Access functions + Synthesize brand performance metrics… more
- Boehringer Ingelheim (New York, NY)
- …Consultant (OSC) is responsible for implementing the BIPI Oncology sales and marketing plans to assure maximum distribution and market penetration of BIPI Oncology ... understanding needs, opportunities, and problem solving. The consultant fosters Oncology HCP network development and communication, has accurate and timely follow-up… more
- Amgen (Thousand Oaks, CA)
- …the overall analytics strategy and governance, establishing and implementing robust HCP and DTC measurement frameworks, with KPIs and learning agendas tailored ... excellence. + Complete analytics and measurements across web, paid and owned media, marketing CRM, and other relevant digital channels, to generate insights on media… more
- Bristol Myers Squibb (Princeton, NJ)
- …Architect drives innovation that directly improves field productivity, optimizes HCP engagement, and increases overall customer impact. **Key Accountabilities:** ... within CRM, ensuring models deliver actionable insights to sales, medical, and marketing users. + Defines and implements integration patterns that connect CRM with… more
- Regeneron Pharmaceuticals (Sleepy Hollow, NY)
- …opportunities. This will include capabilities such as segmentation, targeting, HCP and patient analytics using descriptive, prescriptive and predictive analytics. ... descriptive, prescriptive and predictive analytics (eg, patient finder, next best HCP , etc.) + Segmentation and targeting + Delivering the analytics necessary… more
- Ascendis Pharma (Princeton, NJ)
- …supports the execution and optimization of omnichannel strategies aligned to the US marketing team's goals. Working across brand teams and with internal and external ... and implementation of targeted multi-channel campaigns that drive healthcare provider ( HCP ) and patient engagement for the US Ascendis Endocrinology portfolio. The… more