- Warner Bros. Discovery (Atlanta, GA)
- …you are celebrated, here you can thrive. **Title:** Data Scientist I - Media Mix Modeling **Supervisor:** Director, Data Science **Hiring Range:** **The Job** Be ... HBO Max. This role will support the HBO Max marketing teams to understand the impact of marketing...experimental/ incrementality test a plus + Experience in Media Mix Modeling a plus + Experience in… more
- Edward Jones (St. Louis, MO)
- …programmatic, CTV, and experiential channels * Native at data‐driven optimization. Manage marketing mix modeling , attribution frameworks, and business-linked ... to achieve KPIs * Partner closely with brand, digital, product , compliance, analytics, and agency teams to ensure alignment...segments and intermediated advisor segments + Strong knowledge of marketing mix modeling , attribution, and… more
- US Bank (Atlanta, GA)
- …A key responsibility is ensuring that experimentation results are systematically integrated into Marketing Mix Modeling (MMM) to calibrate models, validate ... you excel at-all from Day One. **Job Description** The ** Marketing Test & Learn Product Owner** is...to advanced measurement approaches (MMM, MTA, causal inference, uplift modeling ). Tag: INDMO * **Th** **is** **role offers a… more
- OhioHealth (Columbus, OH)
- …the site experience, task completion and funnel conversion. Integrate data driven attribution & marketing mix modeling insights to address marketing ... appropriate This role will primarily support the departments of Marketing , Communications, Product Management, Consumer Insights, Site...of attribution modeling and the concepts of marketing mix modeling . + Experience… more
- BMO Financial Group (Chicago, IL)
- …team. This role will be pivotal in advancing our in-house capabilities in Marketing Mix Modeling (MMM), experimentation, and multi-touch attribution (MTA). ... + Design and execute robust experimentation frameworks including A/B testing, uplift modeling , and causal inference to evaluate marketing effectiveness. +… more
- PNC (Wilmington, DE)
- …advanced degree preferred. *Familiarity with marketing attribution models and media mix modeling . *Proficiency in data visualization (eg, Tableau, Power BI) ... basis. PNC is seeking a strategic and analytically driven leader to lead Marketing Investment Decisions and Valuations across all product lines. This role… more
- Ford Motor Company (Dearborn, MI)
- … marketing analytics areas such as customer segmentation, lifetime value (LTV) modeling , campaign optimization, media mix modeling , or attribution ... We are seeking a highly skilled and experienced Senior Data Scientist specializing in Marketing Analytics to join our dynamic team. In this role, you will be… more
- Crate & Barrel (Chicago, IL)
- …Retail Digital Marketing experience (a MUST) + Experience with media mix modeling , brand health tracking, lift studies, and other pertinent methodologies ... design, then join the team as a Director, Performance Marketing . The Director, Performance Marketing will oversee...and learning in this space + Experience with Media Mix Modeling , brand health tracking, lift studies,… more
- Terumo Medical Corporation (Somerset, NJ)
- …forecasting, budgeting, market analysis, product portfolio strategy, positioning, and full marketing mix ( product , price, promotion, and distribution) to ... the US This includes setting and overseeing strategic direction for TIS Sales, Product Marketing , and Marketing Communciations and Brand Experience. This… more
- Vanguard (Malvern, PA)
- …ecosystems, including channels, platforms, and measurement strategies. + Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), ... Responsibilities: + Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy. + Partner with marketing ,… more