- Sony Pictures Entertainment (Miami, FL)
- …assets that support campaigns and experimentation. 5% - Define the value of LTV in the marketing mix for different lines of business. 5% - Play an active role in ... opportunities, building scalable growth frameworks, and driving cross-functional initiatives across Product , Engineering, Data, and Marketing . We are seeking a… more
- Improveit Home Remodeling (Columbus, OH)
- …and org structures as needed to support our aggressive growth goals and evolving marketing mix . Marketing Strategy & Execution + Own the go-to-market ... Calling all OHIO Home Services Marketing Pros - This Is Your Moment. If...+ Build robust test-and-learn roadmaps to continuously optimize channel mix , creative, messaging, and targeting strategies. Funnel Strategy &… more
- Travel + Leisure Co. (Orlando, FL)
- …and overall marketing and channel effectiveness. + Collaborate with marketing , product , and analytics stakeholders to define campaign measurement plans ... enthusiastic, and customer-centric + Advanced knowledge in Campaign Attribution Framework, Mix Media Modeling , and Incrementality + Hold Out performance… more
- OneMain Financial (Wilmington, DE)
- …visualization platforms a plus (PowerBI, Tableau). + Prior experience with media mix modeling , multi-touch attributions, and digital channel strategies. + ... **Manager, Marketing Analytics** **Location: Wilmington, DE (Hybrid)** OneMain is currently seeking a dynamic and experienced Manager of Marketing Analytics to… more
- Meta (New York, NY)
- …4. Experimental design methods, including A/B testing, Conversion Lift, Brand Lift, and Marketing Mix Modeling (MMM) for first-party and third-party ... for marketing and organizational data analysis 18. 2. Predictive modeling and causal inference techniques for media effectiveness, customer behavior analysis,… more
- LinkedIn (Mountain View, CA)
- …in partnership with central channel teams + Experience collaborating on performance marketing analytics, media mix modeling , and incrementality measurement. ... a scalable, digital-first approach. This marketer will partner with many functions ( Product Marketing , Brand Marketing , Media Teams, Sales, etc.) to drive… more
- Warner Bros. Discovery (Burbank, CA)
- …to test-and-learn programs focused on audience segmentation, creative strategy, and media mix optimization. + Partner with Brand Marketing and Franchise Planning ... have studios and offices across the globe. **The Job** As a Senior Analyst, Marketing Performance & Optimization, you'll play a critical role in helping WB Games… more
- PNC (Pittsburgh, PA)
- …As a Senior Portfolio & Strategy Analyst within PNC's Balance Sheet Analytics & Modeling Marketing and Customer Analytics organization, you can be based in ... right customers with the right offers. * Partner with Marketing , Product , and Risk to translate data...analyze and present large datasets clearly. * A strong mix of analytical skills and marketing curiosity… more
- Fortive Corporation (Irvine, CA)
- …for the event + Drive efficiency and effectiveness through strategic vendor partnerships, media mix modeling , and performance analytics. + Act as a change agent ... and ASP policies, procedures and guidelines, this position: + Collaborate with marketing , product development, client services and sales to produce relevant… more
- Indeed (Atlanta, GA)
- …with broader company goals + Build and improve all components of our Marketing measurement framework including Marketing Mix models, Multi-Touch attribution ... define and drive our data science endeavors for Indeed's Marketing organization. The Marketing Data Science and...teams + A deep understanding of machine learning, statistical modeling , and predictive analytics. + Experience with LLMs +… more