- Vanguard (Malvern, PA)
- …ecosystems, including channels, platforms, and measurement strategies. + Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), ... Responsibilities: + Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy. + Partner with marketing ,… more
- Disney Entertainment (Santa Monica, CA)
- …with Marketing Analytics** to advise in development and onboarding of MMM (media mix modeling ) attribution models, as well as provide inputs on historical ... may be contributing to changes + Partner with **Data Analytics, Growth** Marketing **, Bundle** Marketing **, Product ** Marketing **, and Business… more
- OneMain Financial (Wilmington, DE)
- …visualization platforms a plus (PowerBI, Tableau). + Prior experience with media mix modeling , multi-touch attributions, and digital channel strategies. + ... **Manager, Marketing Analytics** **Location: Wilmington, DE (Hybrid)** OneMain is currently seeking a dynamic and experienced Manager of Marketing Analytics to… more
- Gilead Sciences, Inc. (Foster City, CA)
- …+ Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution + Outstanding ... generations to come. Gilead is seeking a Director, Healthcare Provider Digital Marketing to lead the non-personal promotions strategy and execution for LIVDELZI in… more
- Vanguard (Malvern, PA)
- …storytelling skills. + Familiarity with advertising measurement solutions, such as Attribution, Marketing Mix Modeling , or Multi-touch Attribution a strong ... marketing initiatives, including campaign performance, audience segmentation, and product activation measurement. + Analyze advertising data to evaluate customer… more
- Centene Corporation (Jefferson City, MO)
- …opinion polls etc. + Analyzes and generates campaign performance insights from Media Mix Modeling analytics provided by agency partners to maximize Media ROI ... support product growth. + Measures key performance indicators for marketing execution and identifies optimization opportunities. + Builds and manages operational… more
- Applied Materials (Santa Clara, CA)
- …and Finance to ensure alignment and accuracy of strategic decisions. + Research product marketing trends and conduct complex benchmarking analysis of the ... company's markets, competition, and product mix versus competitors, including insights from...+ Basic understanding of related disciplines such as technical marketing and product management. **Business Expertise** +… more
- The Vitamin Shoppe (Secaucus, NJ)
- …Analytics teams to establish incrementality testing frameworks, including geo-testing, holdouts, and marketing mix modeling (MMM) + Optimize campaigns ... **Overview** The Sr. Manager, Growth & Performance Marketing is responsible for driving customer acquisition and...while ensuring profitability and sustainable growth + Collaborate with Product and Ecommerce to improve onsite and app conversion… more
- Bloomberg (New York, NY)
- …+ Evaluate, deploy, and integrate technologies across the marketing stack-including Marketing Mix Modeling (MMM) platforms, marketing automation ... activation. + Serve as the primary liaison with BI, Product , and Engineering teams to ensure all marketing... Product , and Engineering teams to ensure all marketing channel data connections and flows are established, maintained,… more
- Vanguard (Malvern, PA)
- …A/B tests, holdout tests, and other causal inference methods + Familiarity with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) frameworks ... of eight years of related work experience with five years in marketing experimentation, causal inference, or advanced analytics + Deep understanding of digital… more