- IHG (Atlanta, GA)
- …enhance marketing measurement methodologies (MMM), incrementality testing, and multi-touch attribution through requirements development and data analysis. + Support ... relevant business areas. + Strong proficiency in marketing measurement and attribution , including MMM, incrementality testing, and multi-touch attribution using… more
- Google (Atlanta, GA)
- …qualifications:** + 1 year of experience with marketing measurement and attribution techniques (eg, offline measurement, Marketing Mix Modelling (MMM), Multi-Touch ... Attribution (MTA), attribution ) and Google advertising products...players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising… more
- Micron Technology, Inc. (Meridian, ID)
- …data coming in from different sources. Implement and maintain newly developed attribution model acquired. Analyze campaign performance and provide insights by ... KPIs and support company goals. Lead continued development of marketing channel attribution analysis and run weekly reports using key tools. Create and maintain… more
- ICF (Reston, VA)
- …Paid Search Manager** to lead our paid search efforts and help scale performance across conversion driven campaigns for clients in the Energy utility and Government ... leading campaign execution, optimizing budgets, and continuously improving search performance through data-driven decision making. **Why you will love working… more
- TruGreen (Nashville, TN)
- …great place to work!" **Position Overview** Responsible for driving the performance , user experience, and conversion optimization of TruGreen's website and landing ... and manage a robust testing roadmap (A/B, multivariate, personalization) focused on performance and user insights. + Work with UX/design and development teams to… more
- Otsuka America Pharmaceutical Inc. (Columbus, OH)
- … performance analytics. + Strong expertise in statistical modeling, attribution modeling, and media effectiveness measurement. + Proficiency in analytics tools ... effectiveness, measure ROI, and provide actionable insights that enhance promotional performance . **Job Description** **Marketing Mix & Channel Analytics** + Lead… more
- Nelnet (NE)
- …and data-savvy AI and Marketing Intelligence Specialist I to advance our marketing performance and innovation. This role is a key contributor to the success of ... into our marketing ecosystem. In this role, you'll analyze marketing data, optimize performance across the funnel, and help shape our use of AI for reporting,… more
- Cisco (OH)
- …be responsible not only for developing new intelligence around marketing performance through data architecture and infrastructure development but also managing and ... Sample projects you might be a part of include the following: Marketing attribution model evolution, ROI measurement refinements, advancing insights on how we can… more
- Lenovo (Morrisville, NC)
- …workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and ... and business stakeholders to turn data into actionable insights that fuel media performance and ROI. **Key Responsibilities:** + Monitor and analyze performance … more
- Duolingo (New York, NY)
- …millions of learners worldwide. You will + Own and scale Duolingo's global performance marketing strategy, with a primary focus on growth through mobile user ... acquisition. + Lead and mentor a growing team of performance marketers while managing Duolingo's performance marketing agency partners. + Strategically run and… more