- Comcast (Philadelphia, PA)
- …+ Proven expertise in developing and implementing custom audience segmentation using demographic, behavioral, and product usage data . + Understanding ... ROI of targeted campaigns + Stay up-to-date on industry trends and best practices in data backed audience development and segmentation + Other duties and… more
- Dow Jones (New York, NY)
- …operate with complete independence from the newsroom. **About the Role:** As Manager - Audience Data Analyst for the Wall Street Journal's Opinion section, you ... growth strategy. You will create new dashboards and metrics that support audience segmentation projects. You will also provide daily research support, analyze… more
- NBC Universal (Universal City, CA)
- …and deeply understand key audience segments. Create and evolve audience segmentation frameworks and personas, deliver actionable tools, and ensure ... and qualitative research methodologies (eg surveys, focus groups, semiotics, ethnography, segmentation , etc.). + Demonstrated success leveraging data and… more
- Publicis Groupe (Chicago, IL)
- …(eg, acquisition, retention, loyalty) + Develop and refine audience segmentation frameworks using behavioral, demographic, and psychographic data + ... Audience recommendations using available 1P, 2P, and 3P data across both paid media and owned channels +...to produce high-quality decks and present with confidence to senior marketing leaders + Willing to perform both strategic… more
- Walmart (San Bruno, CA)
- …capabilities, and personalization capabilities with growing member reach. We are seeking a ** Senior Data Scientist to join its Media Science and Experimentation ... data -sharing pipelines that support both campaign measurement and audience activation. + **Design and implement advanced GenAI solutions...tests. **What you'll bring:** + Proven experience as a Senior Data Scientist with a focus on… more
- Rock Family of Companies (Detroit, MI)
- …+ Experience architecting data solutions to ensure proper capture of audience segmentation and campaign performance metrics + Comfortable with marketing tech ... **Driving Rocket's Data -Driven Marketing Strategy** At Rocket, we're not just...Architect end-to-end measurement solutions that ensure accurate tracking of audience segmentation , campaign effectiveness, and overall marketing… more
- International Rescue Committee (New York, NY)
- …results, and improvements for continuous optimization. Insights & Innovation (10%) * Use data , testing, and donor feedback to refine segmentation and messaging ... Requisition ID: req58589 Job Title: Senior Officer - Standard Retention Sector: Marketing Employment...donor segment: supporters who give under $500 annually. This audience represents the largest share of total donor volume… more
- Walmart (San Francisco, CA)
- …will bring expertise in building identity resolution graphs, a deep understanding of audience segmentation , and a strong grasp of the digital advertising ... will bring expertise in building identity resolution graphs, a deep understanding of audience segmentation , and a strong grasp of the digital advertising… more
- Walmart (Bentonville, AR)
- …and deliverability best practices. + Experience improving email list management and audience segmentation strategies, using advanced data analysis to ... CRM practices, driving cross-team collaboration to enhance content strategies and customer segmentation . + Partner with data science, RevOps, and platform teams… more
- Ross Stores, Inc. (Dublin, CA)
- …with continuous learning opportunities and development for our teams\. **GENERAL PURPOSE:** The Senior Marketing Data Analyst plays a key role in driving ... model results to generate insights that inform marketing investment decisions\. **Analyze Customer Data and Audience Insights** * Analyze customer data to… more