- The Walt Disney Company (New York, NY)
- …experience in applied econometric modeling , ideally in support of measure marketing efficiency andoptimizespend, flighting and mix to maximize return on ad ... - is in search of an econometrician to run marketing mix models (MMM) and associated ancillary...a substantial quantitative skill set with direct experience in marketing science practices (MMM, attribution modeling , testing… more
- Google (Los Angeles, CA)
- …**Preferred qualifications:** + Experience with marketing mix modeling , attribution, or experimentation. + Experience using product and domain ... experience. + 8 years of experience in digital media, sales, marketing , or product roles. + Experience working with digital organizations. + Experience… more
- Brunswick (Mettawa, IL)
- …+ Partner with Finance and Performance Marketing teams to optimize media mix using scenario modeling and budget simulations. Media Analytics and Paid ... **Position Overview** **:** The Digital Analyst is a strategic partner across marketing , product , and data teams, transforming complex datasets into actionable… more
- BMO Financial Group (Chicago, IL)
- …team. This role will be pivotal in advancing our in-house capabilities in Marketing Mix Modeling (MMM), experimentation, and multi-touch attribution (MTA). ... + Design and execute robust experimentation frameworks including A/B testing, uplift modeling , and causal inference to evaluate marketing effectiveness. +… more
- Ford Motor Company (Dearborn, MI)
- … marketing analytics areas such as customer segmentation, lifetime value (LTV) modeling , campaign optimization, media mix modeling , or attribution ... We are seeking a highly skilled and experienced Senior Data Scientist specializing in Marketing Analytics to join our dynamic team. In this role, you will be… more
- Justworks (New York, NY)
- …evaluate paid media effectiveness and identify performance drivers. Translate insights from Marketing - mix modeling and multi-touch attribution models into ... the company's data-driven marketing efforts, using data to inform and improve marketing strategies in partnership with sales, product , and finance. This role… more
- Terumo Medical Corporation (Somerset, NJ)
- …forecasting, budgeting, market analysis, product portfolio strategy, positioning, and full marketing mix ( product , price, promotion, and distribution) to ... the US This includes setting and overseeing strategic direction for TIS Sales, Product Marketing , and Marketing Communciations and Brand Experience. This… more
- US Tech Solutions (Sunnyvale, CA)
- …and statistical techniques to optimize campaign targeting and personalization. + Build marketing mix models (MMM) and attribution frameworks to assess channel ... statistical modeling , and machine learning to uncover insights, optimize marketing campaigns, and drive data-informed decision-making. You will work closely with… more
- Vanguard (Malvern, PA)
- …ecosystems, including channels, platforms, and measurement strategies. + Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), ... Responsibilities: + Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy. + Partner with marketing ,… more
- Disney Entertainment (Santa Monica, CA)
- …with Marketing Analytics** to advise in development and onboarding of MMM (media mix modeling ) attribution models, as well as provide inputs on historical ... may be contributing to changes + Partner with **Data Analytics, Growth** Marketing **, Bundle** Marketing **, Product ** Marketing **, and Business… more