- Publicis Groupe (New York, NY)
- …that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people ... Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more. **Overview** The Director , Investment + Insights and Optimizations directly supports the Owned &… more
- Publicis Groupe (New York, NY)
- …actionable segmentation, targeting, and measurement strategies + Partner with creative, media , and commerce teams to embed audience insights into end-to-end ... and serve as business owners of CoreAI. **Overview** The Director , Audience Strategy at Alpha Labs will...data, syndicated tools, and bespoke research + Build strategic audience frameworks that inform ecosystem-wide communications and media… more
- Comcast (New York, NY)
- …+ **Innovation & Agility** : + Drive initiatives that enhance the use of audience data, measurement accuracy, and profitable revenue for the company. + Identify ... company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data,...the company, with a specific focus on data and measurement . The individual will oversee a team focused on… more
- L'Oreal USA (New York, NY)
- …actionable consumer insights. Channels and systems in scope include paid, social media , retail media , audience segmentation and management, CDP/Identity ... Partnership ecosystem Key Functions of this Job: + Lead Audience Activation: Collaborate with media and brand...Data Science Team Leadership: Work in close partnerships with Director , Audience Insights, to oversee a team… more
- Microsoft Corporation (New York, NY)
- We are looking for two forward-thinking Director of Media Technology and Signals resources to lead the strategy, execution, and optimization of our media ... publishers to capture the right signals and establish a media signal strategy to power measurement , activate...implementation + Collaborate with media science and media team to operationalize privacy-safe audience activation… more
- Dow Jones (New York, NY)
- …ASX: NWS, NWSLV). About the Role: Dow Jones is seeking an experienced, data-driven Director of Paid Media to lead our full funnel, multi-channel performance ... a $10M+ annual media budget across platforms and markets to increase audience reach, maximize acquisition volume and deliver on CPO goals. + Manage, mentor,… more
- CVS Health (New York, NY)
- …and champion emerging ad formats-ensuring CMX remains at the forefront of retail media creativity. As the Director of Product Management - Creative AdTech, ... with heart, each and every day. **Position Summary** CVS Media Exchange (CMX) is dedicated to driving measurable outcomes...consumers, and convert CVS consumers to shoppers. As the Director of Product Management - Creative AdTech, you will… more
- Acxiom (New York, NY)
- …to achieve client and internal KPIs and benchmarks. Assess measurement and media strategies to understand their impact on audience performance in campaigns. ... developing data-driven solutions for life sciences focused programmatic advertising and social media . Reporting to the Senior Director Acxiom Health, this role… more
- Sanofi Group (Morristown, NJ)
- …Dermatology, Respiratory, Gastroenterology, Enterology & Allergy. The Senior Manager of Biddable Media Strategy will report to the Director , Media ... Performance Media channels deeply alignment with Dupixent's holistic performance measurement frameworks. + Navigate a highly matrixed environment as part of an… more
- Publicis Groupe (New York, NY)
- … data partners and internal agency counterparts + Guide and drive use of audience data to impact media strategies for client account(s) based on overall ... audience groups + Prepare & present data strategy presentation and drive integration in media plan focused on audience details + Manage and grow Manager via… more